Australian Dairy Processing Industry | A Case Study of A2MC

STUDENT DETAILS
[COMPANY NAME]
[Company address]
AUSTRALIAN DAIRY PROCESSING
INDUSTRY
A CASE STUDY OF A2MC

A2MC 1
Executive Summary
Success for every business is crucial. Companies keep on undertaking different changes
and adopting varied strategies so as to attain and retain their growth and success. The a2
Milk Company is one of such companies, which adopts different strategies to do so. Its
competitive strategies have particularly worked in its favour. The applicability marketing
models further helps in understanding all the aspects working out for the company. This
report covers a discussion on the two competitive strategies for the company, along with the
application of two key marketing models, to get a better understanding of the given case
study.

A2MC 2
Table of Contents
Introduction............................................................................................................................ 3
Competitive Factors of a2 Milk Company...............................................................................3
Marketing Models................................................................................................................... 4
First Marketing Principle Model..........................................................................................4
Porter’s Generic Marketing Model......................................................................................5
Conclusion............................................................................................................................. 5
References............................................................................................................................. 6