International Strategic Management

INTERNATIONAL
STRATEGIC
MANAGEMENT

Introduction
■ In Australia, more than 6000 dairy farmers are responsible
for producing nearly 10 billion litres of milk annually.
■ In 2000, the A2 Milk Company was founded known for
creating infant formula and also publicly listed in ASX 200.
The company headquarter is situated in Sydney, Australia.
■ The company earned net revenue of A$337.3 million in the
year 2016.

Introduction
■ It produces dairy products supplied both locally and
internationally and majority of its activities are conducted
in countries like US, UK, China and Australia.
■ The company already gained exceptional growth and now
planning to move with launching new product line
consisting of nutritional and organic products.
■ In response with the growth plan, the company will
continue to tap various international markets to ensure its
sustainability in long term.

Micro environment
■ In relation with A2 Milk microenvironment, the first
environment factor is supplier. There are 28 qualified milk
dairy farms produces natural and pure a2 milk from
specifically selected cows right throughout Australia.
■ In 2011, the a2 Milk Company also develops a joint
venture with a major British milk supplier i.e. Muller
Wiseman Dairies to process market and sell its A1 protein
free products in Ireland and Britain.