Analysis of Two Business Plans: Australian Hardware and Coffeeville

BSBMGT617 DEVELOP AND IMPLEMENT A BUSINESS PLAN
ASSESSMENT TASK 1- ANALYSE AND INTERPRET A
BUSINESS PLAN

Business Plan 1: Australian Hardware
Australian Hardware is a hardware supplier of Home Improvement products as well as provides
expert service and advise on the same. The company was established in the year 1921. The
company is based in Sydney and operates 138 stores all across Australia. The company became
public in the year 1982. The controlling interest of Australian Hardware is retained by
Greenwright family and the present so as well as the chair of the board of directors is held by a
person from the Greenwright family, Mr Holden Greenwright. The business plan helps in
understanding the market the company specialises in, the finances as well as the future planning.
The targeted market segment for Australian Hardware has been divided into three categories
which are mainly DYIs, home improvers and great persons. Since the company is operating in
home improvement and Hardware supplies industry the current target market is very suitable for
Australian Hardware. In order to market to the targeted consumers Australian Hardware employs
two pronged strategy which is characterized by the service differentiation and products that can
be essential to assist the targeted activities of marketing. Providing for a versatile consumer base
makes Australian Hardware a well-known entity in Australia.
The vision statement of the company helps in visualising the future objectives of Australian
Hardware. The company wishes to leave the market of hardware and home improvement
supplies in Australia within the next 5 year. In order to do so the clear cut objectives are
increasing the gross profit by increasing sales and revenue which will help in maintaining as well
as increasing the market share. In order to minimise cost it is needed to control the direct and
indirect costs of operations which will help in maintaining superior product as a rest service
quality standards that will help Australian Hardware to establish its brand identity and help in
increasing the same reputation without being disruptive to the environment.
The business plan of Australian Hardware highlights the hierarchical order and organisational
structure Existing within the company. The business plan provides details on the origin of the
business, the financial statements along with the current staffs and job vacancies. The
organisational structure helps in identifying the flow of power among the different chief
executive present in the company. The board of directors are the highest power in the
organisation and they elect a CEO either by hiring someone having the qualifications or
appointing someone who exist on the company payroll. The CFO, the COO, marketing as well as

human resources heads answerable to the CEO. The above-mentioned individuals monitor store
operations and deal with store managers.
In case someone was looking to get employed in Australian hardware, they are training options
that will help the staff to improve the skills that will in turn help the company to meet the
requirements of the business. Appointed staff members can undergo sales training technical
training in the product area. In order to stand up to the commitment Corporate Social
Responsibility and environment friendliness, staff members are also encouraged to undergo
environmental training health and safety training, community sensitivity training and several
such other training programs. This means that Australian Hardware looks forward to harvest
talent and train them that will help the society and economy by creating job opportunities.
It is also necessary for Australian Hardware to retain the Talent that they have harvested and
invested in by providing opportunities for development to the existing staff members. This will
include use of performance management practices that will be focused on developmental goals
that are specifically tailored for an individual that helps in meeting with the Expectations of the
business. Australian Hardware also believes in rewarding its loyal employees by paying salary
that is at par with the industry standards and if possible provide better wages than the
competitors. This option will be taken into consideration if the hiring is viable from financial
perspectives.
The business plan provides the product and service portfolio of Australian Hardware. The
product and service portfolio along with the other provided information helps in analysing the
market position of Australian Hardware and it has been done using the 7Ps of Marketing which
are namely price of products or services, place where the products and services are sold, product
variety, promotion of services, physical evidence, people and process. ABC company has the
potential for future growth if it is able to capture the market share by increasing revenue through
sales in targeted market segments.
In order to operator company it is necessary to undertake risks and liabilities which makes it
important to get an insurance. The compensation of the workers in the company is in accordance
with the legislative requirements of Australia. The company has insurance self of product
liability to 15 million dollars. They have also insured the current as well as fixed assets to the
current value. This has been done by creating of risk management metrics that helps in