Strategic Human Resource Plan

Running head : STRATGIC HUMAN RESOURCE PLAN
STRATGIC HUMAN RESOURCE PLAN
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1STRATGIC HUMAN RESOURCE PLAN
Introduction
The aim of the business report is to analyze the strategic business plan of Australian
Hardware Business and determine the human resources strategic directions, objectives and target
market. The paper will also undertake additional environmental analysis which will identify the
emerging practices and trends in the Australian market which impacts the human resources
management in the organization. Further after analyzing the strategic plans of the business it will
be able to identify the future labor needs and skills which are required for sourcing labor supply.
The report will conclude its research work with considering the new technologies and its
impacts in the new job roles and job designs. It will then recommend and review the recent and
potential changes to the industry.
Company overview
The Australian Hardware Business Ltd is a public company which was established in the
year 1982. The company is located and is headquartered in Sydney. The company owns and
operates in more than 138 stores throughout Australia. The company is owned by the
Greenwright Family, which is known to retain and control the interest of the Australian
Hardwarev. It has almost more than 10,000 staffs all across the country. The Australian
Hardware Business Ltd is one of the Australia’s largest hardware retailers (Seering and Wallace
2018)
Strategic plans to determine the human resources strategic direction, objectives and target

2STRATGIC HUMAN RESOURCE PLAN
Products / Service strategies – The Australian Hardware business is known to supply a variety of
products which includes the hardware and home improvement products and also provides
expertise support to the building and constructors and building institutions.
The Target Market – The target market which is chosen by the Australain Hardware Business are
divided into three parts namely the home improvers which consists of many home improvement
institutions and home re-innovative projects which works for all kinds of minor repair and
alteration. The company undertakes almost more than 5.8 million home owners in Australia. The
second target market of the company is the Décor Home Ideas (DHI) and the tradespersons.
Market Strategy – The Australian Hardware business takes two of the best strategic approaches
which is characterized by the product and service differentiation from the other companies.
Human Resource Strategies – The human resource strategies mainly includes the recruitment
options, training programs and objectives, skills retention strategies, locating proper business in
various areas of Australia and various other process which includes the warehouse looks and
feel, marketing mix, identifying the policies and preferred suppliers. The Australian Hardware
deploys its targeted advertising in the trade magazines and online recruitments through
organizations like the Seeeks.com and Monster.com. It also undertakes various types of
investigations in dealing with the wages and salaries which are provided by the competitor
brands to match with the company. This will help the company to get a knowledge of the pay
scale of the competitors employees. The Hardware business company can increase the pay scale
and attract more employees which increase their production.
The training programs offers a variety of ongoing training programs which aims to meet the
business requirements and develops the staffs in various criteria like the sales trainees, technical