Marketing Australian Ugg Boots in the UK: A PEST Analysis

Running head: GLOBAL BUSINESS MARKETING
Global Business Marketing
Name of the Student
Name of the University
Author’s note

1GLOBAL BUSINESS MARKETING
Table of Contents
1.0 Introduction................................................................................................................................2
2.0 Pest Analysis of UK...................................................................................................................3
2.1 Political:.................................................................................................................................3
2.2 Economic:..............................................................................................................................4
2.3 Social:....................................................................................................................................5
2.4 Technological:.......................................................................................................................6
3.0 Conclusion.................................................................................................................................7
4.0 Reference list:............................................................................................................................8

2GLOBAL BUSINESS MARKETING
1.0 Introduction
Boots both for men and women are a staple during the winters, they not only keep a
person comfortable and cosy during the chilly days they also help an individual make a fashion
statement. Boots come in various shapes size and colour to fit the purpose and the personality of
the owner. Sheepskin boots are used to protect form cold season from a very long time. There
have been traces in ancient history where people have been discovered using these kind of shoes
to keep them from the harsh cold climate. The wool lining inside the boots keep the feet warm.
Australian Ugg Boots Pty Ltd is an organisation that makes genuine Australian made sheepskin
boots. The company was established in 2006, and is a footwear manufacturing company. Apart
from boots they also make scuffs and slippers (Aaustralianuggboots.com.au, 2018). The
company caters to a wide demography of target market as they have shoes for kids as well as for
men and women. The company is not only responsible for the manufacturing functions but is
also responsible for administration, distribution and retail. The company also has a website
presence as well where the company lists its products and also customizes products for the
customers. The products that the organisation manufactured is specialized in hand crafted skills.
Authoritative bodies like Australian Made and Australian Sheepskin Association support the
organisation to uphold their quality assurance. It not only guarantees the authenticity but also
supports the claims of the organisation of being made in Australia. The Australian Sheepskin
Association regularly monitors the operation of the business thus supporting the authenticity of
the brand (Aaustralianuggboots.com.au, 2018).
As the boots are specially made of cold weather conditions, this assignment will focus on
marketing the product to United Kingdom. The highland areas of the United Kingdom comprises