Survival and Success Factors for the Auto-Mobile Industry in the Global Business Environment

The Global Business
Environment

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Impact of pandemic on industry and developing survival and success factors...........................3
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The global business environment refers to the environment in the different sovereign
countries and which have influence on the decision-making on the resources used. The global
business is of two types internal and external factors. The external factors include the social,
political, regulatory, tax, cultural, legal and technological environment. The current report is
based on one of the auto mobile industry which is Jaguar. Jaguar is the very luxury and
expensive vehicle brand of Jaguar Land Rover. It is a British multinational car manufacturer
having its headquarters in Whitley, England and Coventry. The report will outline the impact of
pandemic on the auto-mobile industry and further it will outline the survival and success factors
for the industry with considerations to the mega-trends.
MAIN BODY
Impact of pandemic on industry and developing survival and success factors
The auto-mobile industry has faced the various and significant problem by slowing down
in the gross domestic product. COVID-19 pandemic has the great and severe impact on the
globally integrated auto-mobile industry (Gamil and Alhagar, 2020). It is just because of
disruption in the Chinese parts exports and manufacturing of the large scale interruptions in
Europe. This is affecting and making the great pressure on the industry which is facing the slow
down in the demands. It is the first and foremost health pandemic by which the business and
industry are still facing and adjusting in the competitive market. While this crisis get resolved the
company must be ready for the upcoming rest. By happening of this uncertainty the industry has
also faced the loss in the market and competitive advantage (Naseri, 2021). This has made the
industry complex in order to maintain its reputation in the market. This impact has brought the
many challenges to the auto-mobile industry which are disrupted supply chain, slow down the
process of manufacturing, drop- down in vehicles sales, etc. The continuous changes in the
industry makes them difficult to survive in the global market as this pandemic has affected the
market across the globe. There are many survival and success factors for the industry with
considerations to mega-trends are as follows:
1. Innovations: In the today's fast growing technology in the business environment,
innovations are the must in order to survive in the market. This innovation is the
new offering that used to create the new market and enhances the value of the
business (Shibani, Hassan and Shakir, 2020). The auto-mobile industry also do