The Impact of Social Media Marketing Medium Toward Purchase Intention and Brand Loyalty Among Generation Y

Verified

Added on 2022/11/26

|5670

|482

AI Summary

This study examines the impact of social media marketing medium on purchase intention and brand loyalty among Generation Y. The findings suggest that online marketing communications, specifically electronic word of mouth, online communities, and online advertisement, are effective in promoting brand loyalty and product purchase intention through company website and social media platforms.

Contribute Materials

Your contribution can guide someone’s learning journey. Share your documents today.

Loading PDF…

+13062052269

info@desklib.com

The Impact of Social Media Marketing Medium Toward Purchase Intention and Brand Loyalty Among Generation Y

Contribute Materials

Related Documents

The Technology Acceptance Model E-Commerce Extension: A Conceptual Framework

Mobile Social Media: the New Hybrid Element of Digital Marketing Communications

The Design and Technological Innovation: How to Understand the Growth of Startups Companies in Competitive Business Environment

THE IMPACT OF THE SOCIAL MEDIA ON CONSUMER BUYING ANALYSIS 2022

Contemporary Issues in Business, Management and Education PDF

Strategic Marketing Management: Achieving Superior Business Performance Through Intelligent Marketing Strategy