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THE IMPACT OF THE SOCIAL MEDIA ON CONSUMER BUYING ANALYSIS 2022

   

Added on  2022-10-09

9 Pages474 Words12 Views
ANALYSIS ON THE
IMPACT OF THE
SOCIAL MEDIA ON
CONSUMER BUYING
BEHAVIOR

Field of Research
The research based work which has been done
in the project is based on the criteria and
situations that creates an impact by the social
media on the behavioral characteristics of the
consumer on the matter of buying products
(Ioanăs & Stoica, 2014).
The research work is carried out solely on the
basis of the reaction and the behavior of the
customers to identify the impact of the social
media on buying behaviors of consumers by
the strategiesof classical EBM model.

IMPACT OF SOCIAL MEDIA ON
CONSUMER BUYING BEHAVIOR
The social media applications platforms
influences the behavior regarding the shopping
in all categories of the ages and groups. The
social media works as a advertiser to the
brand or the product that is being sold. The
social media directly affects the attitudes on
the advertisement, branding based attitudes
and the intentions of the consumers on
purchasing the products affecting the buying
behavior.

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