PESTLE analysis Assignment - AVIVA Plc
Added on 2020-10-22
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AVIVA PLC
TABLE OF CONTENTS1. INTRODUCTION.......................................................................................................................32. AVIVA PLC................................................................................................................................32.1 Aviva overview......................................................................................................................32.2 History....................................................................................................................................32.2 Organisation Structure of Aviva............................................................................................43. HOW COMPANY IS GOVERNED...........................................................................................63.1 Stakeholders ..........................................................................................................................63.2 Shareholders...........................................................................................................................63.3 Employees .............................................................................................................................63.4 Public.....................................................................................................................................64. PESTLE ANALYSIS..................................................................................................................75. ELEMENTS OF PESTLE ANALYSIS ....................................................................................75.1 Political..................................................................................................................................75.2 Economical............................................................................................................................75.3 Social......................................................................................................................................85.4 Technological factor..............................................................................................................85.5 Environmental factor.............................................................................................................95.6 Legal factor..........................................................................................................................106. CONCLUSION..........................................................................................................................10REFERENCES..............................................................................................................................11
1. INTRODUCTIONThis report is in context to AVIVA Plc which is an insurance company in the UK. Thestudy will discuss about company and its structure in order to determine how it was established.Factors influencing the chosen organisation will also be analysed in this report with the help ofPESTLE analysis. Furthermore, shareholders, stakeholders and employees associated withAVIVA Plc will be examined in the present report. 2. AVIVA PLC2.1 Aviva overviewAviva is a British multinational or international insurance corporation that is situated inthe United Kingdom. It is a public limited organisation that serves 33 million customers in morethan 17 countries. It acts as a large general insurer and pension provider. It has main focus onfive markets in Europe and in Asia. Majorly, company is considering on the growth market ofChina and south East Asia. It estimated that it has more than $49653 million revenue and $3068million operating income. Firm has total 30021 number of skilled and multi-talented workforcewho contribute in company’s growth and productivityMission and Vision of the company Aviva’s long term vision is to lead the digital revolution of insurance industry in order todeliver effective benefits to customers, shareholders, partners and employees. It has an aim todeliver the most reliable and effective services to customers and meet expectations of allstakeholders. It desires to become one of most profitable firms in the industry and wants tobecome number one Corporation across world in sector of financial services. It has an objectiveto meet customer’s demands and needs regarding financial services and facilities in highstandard as it delivers customers with life, general accident, health and asset insurance. It focusesupon the resources through which it can perform in an excellent manner in competitive businessenvironment (Galbraith, 2014). It consider upon the numbers if market and business lies where itcan acquire profitability, competitive advantage and large scale of economy. Aviva Plc’s target is to operate EPS targeting greater than 5% growth in 2018. Its target is of50% dividend pay-out ratio in 2017 moving to 55%-60% by 2020. It desires to enhance cashsettlements£8bn from 2016 to 2018.3Anwar, K., 2017. FACTORS AFFECTING STOCK EXCHANGE INVESTMENT INKURDISTAN. The International Journal of Accounting and Business Society, 25(1), pp.32-37.
Figure 1: AVIVA PLC(Source : Aviva group,2017)2.2 HistoryIn the year 1696, London Aviva has traced its history backto the development of Hand in Hand Fire andLife Insurance Society. n 1896By merger of two British insuranceorganisations, it was created in London. In July2006, Aviva has enhanced its presence in theUS by acquiring the group which is financialservice corporation that has established i withdeal of $2.9 billion. In October’ 2009, organisation has decided to considercommercial insurance sector and demonstrateits commitment to broker by launching theirfacility of Find a Broker. Balance sheet ofAviva is strong and resilient as its surplus is$12.2 billion which equates to coverage ratioof 198%. Aviva plc has a strong financialposition, resilience and diversity as well as it is4Anwar, K., 2017. FACTORS AFFECTING STOCK EXCHANGE INVESTMENT INKURDISTAN. The International Journal of Accounting and Business Society, 25(1), pp.32-37.
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