A Comparison of B2B Australian Financial Firms

A COMPARISON OF B2B AUSTRALIAN FINANCIAL FIRMS 1
A COMPARISON OF B2B AUSTRALIAN FINANCIAL FIRMS
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A COMPARISON OF B2B AUSTRALIAN FINANCIAL FIRMS 2
Questions
A. Clearly state which e-commerce business model you have chosen. For each chosen
website; report the business name, the homepage URL, and include a screenshot of
the homepage.
There are several e-commerce models available for use by business organizations. In this
paper a B2B ecommerce model will be considered (Kowalkowski & Ulaga, 2017). A B2B e-
commerce model is a model where business organizations conduct business activities with other
business. The purpose of this paper is to compare two accounting firms that operate using this
model (Mahdi et al. 2015). In this paper, Nudge Accounting and Mazars together with their
websites will be compared.
First Business Description
Name: NUDGE ACCOUNTING Homepage URL: https://nudgeaccounting.com.au/

A COMPARISON OF B2B AUSTRALIAN FINANCIAL FIRMS 3
Second Business Description
Name: Mazars Homepage URL: https://www.mazars.com.au/
B. For each chosen website; in 1-2 paragraphs, explain why the website belongs to that
particular e-commerce business model.
Nudge Accounting Company
Nudge accounting is a financial firm. They specialize in offering several online financial services
to small businesses and new entrants in small business. They provide services related to tax,
book keeping, accounting among others (Bryce, Ali, &Mather, 2015). Since this company offers
online services to other businesses, then it utilizes the B2B model of e commerce. This company
website requires one to register by creating an account before receiving a service.
Mazars Company
Mazars is a multi-national company with a branch in Australia. They specialize in
providing a wide range of financial services to its clients. They provide audit, tax services and

A COMPARISON OF B2B AUSTRALIAN FINANCIAL FIRMS 4
advice to large organizations and firms across the globe (Galaz, & and Pierre, 2017). By the fact
that this company offers services to other businesses, then it utilizes a B2B business model.
C. For each chosen website; in 1-2 paragraphs, identify what you think is/are the
principal business goal(s) of the website.
Nudge Accounting website’s business goals
A website is one of the ways in which business get to reveal it image and communicate
with the customers. There are so many goals that Nudge intends to achieve through its websites
(Jackson, Lipe, &Waddoups, 2016). The main purpose of the website is to enable the company
to explain to the customers who the company is and what they stand for. The website also
explains about what they deal with and how they can be reached. Through the website, the
organization has managed to explain to the client their unique capabilities that differentiate them
with the competitors (Oliveira et al. 2017).
Mazars’ website business goals
Mazar is able to achieve much through its website. One of the business goals is to enable
the company give more information to those who want to know about it (Sippel, Larder,
&Lawrence, 2017). Contacts on how they can be reached are also given in their website. They
have managed to provide a platform through which customers can perform transactions. They are
also able to update their customers on new products that they may have introduced in the market.
D. For each website; consider the following attributes and assess them on the following
five-point semantic differential scale. Use a TABLE with each Attribute (1 to 22),
add your rating (1 to 5) and a brief comment.