Financial Accounting Services Market in Australia - Desklib

Running head: AUSTRALIAN ACCOUNTING INDUSTRY
E-Business Fundamentals and Systems
[Financial accounting services market in Australia]
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1AUSTRALIAN ACCOUNTING INDUSTRY
Executive summary
The aim of the study is to develop an understanding of the B2B model in accordance with the
selected websites. The chosen websites that are chosen are based on Deloitte and PwC. Bothe the
organizations that have been selected are big names in the accounting market. They are
considered big names in both the Australian domestic and the international market. The
presence of these companies within the e-commerce model are adjudged in this paper. Along
with a detailed comparison, the organizational objectives of both the companies have been
enumerated. The above is being done by using a 5-point semantic differentiation scale. The latter
half of the paper compares the websites of both companies on the basis of factors such as reach,
constituents and their marketing tactics. Through the study it is opined that the website of
Deloitte has a considerable edge over its counterpart, PwC.

2AUSTRALIAN ACCOUNTING INDUSTRY
Table of Contents
A. Description of the e-commerce models of the selected websites...............................................3
E-commerce business model.......................................................................................................3
Website............................................................................................................................................3
B. Justification of stating why the websites are constituted in the chosen business model............5
C. Describing in 1-2 paragraphs the principal business goal(s) of the two chosen websites..........6
D. Assessing each of websites on a five-point semantic differential scale.....................................8
E. Comparison of the websites......................................................................................................12
References......................................................................................................................................15

3AUSTRALIAN ACCOUNTING INDUSTRY
A. Description of the e-commerce models of the selected websites
E-commerce business model
There are three types of business model, namely B2B, B2C and P2P. This report follows
the b2b business model. This model stresses on carrying out business with different businesses.
This takes place by the interchange of accounting services (Laudon and Traver 2016). It has been
found that firms collaborate with each other to interchange services such as accounting, auditing
and book keeping. Smaller firms who don’t have the infrastructure to support their own
accounting services, can use the services that are provided by accounting service providing firms
(Quinn et al. 2018). This type of business is emerging at good rates in the Australian market.
Services such as digital marketing, social media marketing, content marketing and mobile
marketing are popular in the Australian market (Yu et al. 2016).
Website
1) https://www.pwc.com.au/about-us.html
Name of business: PwC Australia
URL of the homepage: https://www.pwc.com.au/
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