Trivago Business Studio - B2B Sales Presentation

B2B SALES
PRESENTATION

Trivago Business studio
■ This helps different hotels to reach a lot of customer at the same time.
■ Trivago offers more clear options of hotel which helps customers to
book hotel room easily.
■ A lot of people who visits other cities or countries just have to log in
and search for hotels available there and get themselves a room
booked.
■ User friendly application

Why Trivago is best?
o Less commission is charged by Trivago form hotels compared to
other sites.
o Different people from different area can utilize their services
o Different class hotel rooms are separated and different prices are
offered
o Trivago’s guarantee is what customers seek for
o Pre-booking offers customers discounts and hence more and
more customers get attracted

o Customers of Trivago are aware of their services
o Customers prefer booking hotels from this kind of websites
o Discounts and offers on all season attracts more customers
o Hotels can pay Trivago to have some paid traffic on their website
or application to get more booking
o This ensures more profit

o Trivago uses posters and television promotional techniques
o Providing offers attracts more customers
o Different area of hospitality by hotel is covered by this Trivago.

■ Some exceptional points which makes Trivago better
o Introducing new policies
o More high technology services
o More options in Trivago for choosing top rated rooms at hotels at
a lower rate

o Online payment option
o Discounts and offers on all seasons
o Attracting more customers through different channels
o Commission amount is less compared to others

Questions
■ How will these product benefit us?
– This will charge less commission than others
– Trivago is already a well-known website in the market
– New sections are introducing frequently for customers
– Management of hotels can focus into more productivity
– Less hassle of booking attracts customers
Objections:
 How is it different form others?
 Less commission
 Trivago guarantee matters for customers
 How it will help management of hotels?
 Management can focus into providing customer satisfaction services rather than
getting into booking hassle

■ How customers will get attracted to my hotel?
– Differentt suggestions are provided to customers as per their
nearer locatioed hotels
– Customer’s feedback also matters for recommendation
– Budget wise hotel rooms are shown
– Pre-booking, seasonal offers and discounts attracts more
customers
Objections:
 What if customers are not aware of my hotel?
 Extra payment by hotels will help Trivago to showcase and promote
the hotel name in the front list

References:
■ Morosan, C. and DeFranco, A., 2016. Modeling guests’ intentions to
use mobile apps in hotels. International Journal of Contemporary
Hospitality Management.
■ Chang, Y.C., Ku, C.H. and Chen, C.H., 2019. Social media analytics:
Extracting and visualizing Hilton hotel ratings and reviews from
TripAdvisor. International Journal of Information Management, 48,
pp.263-279.

THANK YOU