Analysis of B2C E-commerce Model for Wealth Management and Odin Financial Advisors

This analysis examines the B2C e-commerce model for Wealth Management and Odin Financial Advisors, evaluating their business goals, attributes, and user experience. Both companies offer financial accounting services directly to consumers through their online platforms. Wealth Management aims to increase brand awareness, promote customer satisfaction, and retain customers, while Odin Financial Advisors focuses on informing, providing transaction platforms, and enabling communication with customers. The analysis rates the attributes of both websites, including their relevance, ease of use, and accessibility. The websites provide relevant organizational information, appropriate user information requirements, and sufficient channels for user service and support. However, they lack personalization and community fostering features, and do not provide a sufficient range of payment and delivery options. The analysis concludes that both websites offer a good source of financial service news, but could improve their user experience by providing more customization and personalization features.

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BUSINESS ENTREPRENEUR
Student Name
Class
Instructor
Institution
Date

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B2C BUSINESS MODEL
For this assignment, I have chosen to analyse the B2C e-commerce model. This will involve
analysing retail supply of financial accounting services such as financial advice and income
tax returns provided by two companies: Wealth Management.com and Odin financial
Advisors.
www.wealthmanagement.com

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www.odinfinancial.com
B2C e-commerce models are online platforms that enable transactions to be directly
conducted between the company and consumers (Othman, 2014, p. 1907). They focus more
on customer experience and ensure that the consumers get value for their time and money.
www.wealthmanagement.com is a B2C e-commerce model because it contains features that
enable the business communicate directly with consumers without going through
intermediaries. If a user needs help with his financial management and planning, he can
directly ask wealth management organization.
Similarly, www.odinfinancial.com is a B2C model because it offers financial management
and analytics information. It also allows customers to view transactions histories and other
information that may be crucial (Dave, 2015, p. 35). Also, the site provides the latest
transaction carried by the company.

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Odin Financial advisors provide a range of services which the customer can choose from.
They offer services in auctions and exclusive sale of assets, capital raisings, buy-side and
sell-side mergers and acquisitions, and long-term confidential strategic financial advisory.
Principal business goals at www.wealthmanagement.com
Wealth Management financial advisors would like to increase brand awareness, promote
customer satisfaction and retain customers. When one visits the sites, there is a menu which
provides news, investment, wealth planning, practice management, real estate, technology
and research in various financial fields. The menu serves the role of informing the customers
on the status of operations in these fields. Similarly, the page offers an opportunity for
customers to have the company do their portfolio construction and access ETF model
portfolios.
Principal business goals at www.odinfinancial.com
The principal goals at this website are to inform, provide platforms for transactions and
enable communication with customers. The home page provides customers with alternatives
of; advisory, news, selecting transactions and accessing contacts. Additionally, the customer
gets to view recent transactions and the role played by the company in them.
Attributes of www.wealthmanagement.com
Attribute Rating Comment
How the URL relates to the
business name
5 The URL provides the name of
the business and indicates the
services offered by wealth
management financial advisors.
They help customers to manage

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their wealth through offering
advice in estate planning,
investment, technology and
practice management.
How easy it is to find it
with general internet search
engines
5 When one inputs the URL in the
general search engines like
Google, Bing! Yahoo, he is
directly taken to the home page
of wealth management. This is
easier because it saves the
customers’ time taken to go
suggestions, or list of possible
pages often provided by the
search engines if the address is
not definite (Kietzmann, 2014, p.
279).
Does it provide relevant
organizational information?
2 The home page provides relevant
organizational information. The
name of the organization and list
of services it provides is found on
the page. However, there is no
statement explaining the general
purpose and goal of the
organization.
Are requirements to 5 The requirement to provide

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provide user’s information
appropriate?
personal and sensitive
information is appropriate since
the user is only required to
provide a username, email,
password, country, firm type and
assets and under management.
The information is not risky and
can only be accessed by the user.
How well does the website
reassure users about
security and use of
information
5 The site contains privacy
statement. It states that the
company is committed to
protecting the privacy of the
information customers share with
them.
How well does the website
foster trust in the
organization?
2 The site only provides news
updates and types of services
provided by the organization.
However, it does not provide a
list of previous transactions
carried out by the organization
and the role played in those
transactions. Also, there are no
reviews on the home page.
How well does the website
address legal issues
5 The site provides legal notices
and disclaimers. It also provides

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associated with the use of
the website or engagement
in transactions
the terms and conditions for the
use of their services.
How well does the website
provide for the accessibility
needs of consumers?
5 The website has texts, images,
and videos. They act as
equivalent to texts for people
with different disabilities. For
example, instead of reading, one
can watch video and still get
access to the same content.
How well does the website
address language and
cultural needs of users?
2 The website can only be used by
people who can read and
understand English. This locks
out people who would like using
their services but do not
communicate in English (Laudon,
2015, p. 35).
Does the website contain all
product information that a
user could reasonably
require?
4 The menu provides a list of
services offered by the company.
However, there is no provision of
the steps to follow should one be
interest in their services. There
are links to publications on
different financial transactions
and trends.

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Does the website allow
customisation?
1 The site does not allow users to
make changes to improve their
own experience. Users cannot
configure the layout, content or
the functionality of the system
(Short, 2016, p. 41). Further,
users cannot alter colors or other
factors related to the visual
design of the page. This limits its
usability among people with
vision problems or preferences
for particular topics (AM Al-
Asadi, 2015, p. 3).
How well does the website
personalise experience for
users?
2 The website does not provide
content according to the browsing
history of the user. When one
gets to the site, he can only view
content according to the
arrangement and order by the
company.
Does the website identify
sufficient channels for user
service/support?
5 The channel used for user service
and support are email
(wealthmangement@omeda.
com,
Smartreach.Sales@informa.c

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om or
[e-mail]
M). They also use phone, US
Toll-Free: [phone]
International: (847) 513-
6022
How easy is it to find any
information regarding the
organization, the products,
and services?
5 The home page provides
necessary information that may
be useful to the user. It also
provides a list of their services
and publications.
How easy is the
information on the website
to read?
4 The information is easy to read.
However, it is easier for someone
who has basic knowledge in
financial terms and fields because
the content is explained in terms
familiar with people who know
business as a discipline.
Is the website easy to
navigate?
4 The website is easy to navigate
because the home page provides a
menu containing all the services
of the organization. However, it
is not clear when and how one
can conduct transactions with the
organization. This makes the
page a good source of financial

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service news (Lijuan, 2015, p.
468). However, for anyone who
would like to initiate a purchase,
it is challenging.
How appropriate are the
websites aesthetics?
4 The background is white with
details of light and deep blue.
White makes it easier for users to
concentrate on the content which
are written in black. The font type
makes the content look official
wand adds seriousness to the
website (Julita, 2017, p. 445).
How well does the website
foster community among
users?
2 The website allows users to make
comments on the publications.
However, it does not ask users to
spam their friends on social
networking sites. Similarly, it
does not offer a balance of utility
and fun and most content/
publications lack photos.
How quickly does the
website load into your
browser and do all website
features, links and
embedded objects work as
5 The website immediately loads
onto my browser. All the
features, links and embedded
objects work as they were
intended.

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intended?
How well does the website
support different web
browser’s platforms?
2 Accessing the website using a
mobile device offers a different
experience from using a Personal
Computer. From a mobile device,
some links and embedded objects
do not work as intended. To
watch videos, one has to tilt the
screen to view all the content.
However, on personal computer,
all the links an embedded objects
work and user is not directed to
other further links.
Does the Website provide a
sufficient range of payment
as could be reasonable
expected?
1 There is no indication of the
types of methods of payment.
Meaning, users have to get into
contact with them to know how
to pay for their services. This is
expensive and time-consuming.
Does the website provide a
range of delivery options as
could be reasonable
expected?
1 The website does not provide any
method of delivery as any user
would expect.

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Attributes of www.odinfinancial.com
Attribute Rating Comment
How the URL relates to the
business name
5 The URL indicates the name of
the business.
How easy it is to find it
with general internet search
engines
5 Immediately the URL is typed in
the search engine, the home page
of Odin Financial Advisors
appear.
Does it provide relevant
organizational information?
4 At the top of the page, it is
written that Odin Financial
Advisors is a Turkish
Independent Investment banking
Advisory service firm focusing
on merger and acquisition. This
only explains what the
organization does, it does not
explain where it is located and
address.
Are requirements to
provide user’s information
appropriate?
5 The user is only required to
provide working email address to
get into contact and initiate
transactions with the
organization.
How well does the website
reassure users about
4 The website offers terms privacy.
The information provided by the

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security and use of
information
user is only used by the
organization for the purpose
intended. If a need arises to share
the information with a third party,
the user is notified and given an
opportunity to decline or consent.
How well does the website
foster trust in the
organization?
4 The website provides contact of
every individual who conducts
transactions on behalf of the
organization. This helps in
preventing customers from being
victims of scam artists (Da-Lun,
2017, p. 94). However, the
website does not have a Privacy
Policy which can help in
fostering trust in the organization.
How well does the website
address legal issues
associated with the use of
the website or engagement
in transactions
5 There is a legal provision on the
website. The link directs the user
to the terms of use, limited
license, ownership and
trademarks, warranty and
reliance, and international uses
and choice of law.
How well does the website
provide for the accessibility
4 The website makes use of texts,
videos, and images. This makes it

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needs of consumers? efficient even for people with
disabilities. The background has
a mixture of navy blue and sky
blue while the texts are in black.
The contrast between the
elements makes the content of
website visible.
How well does the website
address language and
cultural needs of users?
5 Although the website is written in
English, there is an option to
translate the content into the
Turkish language. Meaning, both
English and Turkish users can
access the services of the
organization.
Does the website contain all
product information that a
user could reasonably
require?
5 The website contains the range of
services offered by the
organization and the staff
members who can help users in
them. For example, if a user
would like to how international
money market works, he is
shown a list of staff members
who major in this area.
Does the website allow
customisation?
2 The user can view the content
according to the arrangement and

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design of the website. There are
no suggestions of things the user
may find useful.
How well does the website
personalise experience for
users?
5 The user is allowed to change the
language from English to
Turkish.
Does the website identify
sufficient channels for user
service/support?
5 The website has provided an e-
mail address, phone number, and
their office locations. Their
offices are located at Maya Park
Tower 2, No 2.
How easy is it to find any
information regarding the
organization, the products,
and services?
5 The home page provides
necessary information regarding
the organization’s services (Xi,
2017, p. 83). This is found in the
‘About Us’ section.
How easy is the
information on the website
to read?
4 The content has been written in
official English using the
financial jargon. Meaning, it
limits people who are not
conversant with the business
language.
Is the website easy to
navigate?
5 It is easy for the user to navigate
the website based because the
information has been divided into

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categories instead of all of it
being put on the home page (Ho,
2017, p. 1).
How appropriate are the
websites aesthetics?
2 The website use standard font
type which indicates the
seriousness of the information on
it. However, most pictures on the
news section are in black and
white. This makes the content
look dull (Du Plessis F, 2010, p.
76).
How well does the website
foster community among
users?
2 Apart from the contact
information, there is no other
provision for communication
with the organization and other
users. For example, there is no
provision for comments in the
news category.
How quickly does the
website load into your
browser and do all website
features, links and
embedded objects work as
intended?
5 The website immediately loads
into the browser and all the
website features, links, and
embedded objects work.
How well does the website 2 It is easier to access the website,

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support different web
browser’s platforms?
its features and embedded objects
from a personal computer
compared to the mobile device.
Does the Website provide a
sufficient range of payment
as could be reasonable
expected?
1 There is no provision for any
method of payment. Meaning the
user has to contact the
organization.
Does the website provide a
range of delivery options as
could be reasonable
expected?
1 There is no provision for any
option of delivery.
Comparison between the two websites
Websites are deemed efficient based on the content, structure, images, navigation, contacts,
Calls-to-Actions, news and texts (Ntah, 2017, p. 497). All these features are found in both
www.odinfinancial.com and www.financialmanagement.com. They present information in
form of long texts all over the sites. They have content section with articles sections and
media publications about them. The contacts options are email, fax, and phone numbers.
Additionally, they have CTA (Calls-To-Actions) sections that give room for users to contact
the company and subscribe to their newsletters (Krishna M. Moorthy, 2012, p. 15).
In terms of performance, www.financialmanagement.com is more likely to be successful
than www.odinfinancial.com. This is because it is easier for users to navigate through their
content and structure. According to the Web Content Accessibility Guidelines (WCAG) 2.0,
the extent of accessibility of websites is based on factors like HTML pages, pdf, documents,

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word documents, audio, video, games, and maps. Also, websites have to provide text
equivalent for everything that is not text and have enough colour contrast between website
content and background. www.financialmanagement.com is more accessible. Right from
visiting the home page, one gets to know about the range of services provided. Similarly, it
has images and provides videos which make it accessible for people with disabilities.

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