This report compares the e-commerce business models of PwC and Moore Stephens Australia, their principal business goals, and semantic different scale. It also analyzes their websites and user experience.
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E business fundamental and system1 Contents Introduction................................................................................................................................2 E-commerce business model......................................................................................................2 Link of the website to the e-commerce business model............................................................4 Principal business goals.............................................................................................................6 Semantic different scale.............................................................................................................6 Compare and contrast...............................................................................................................15 References................................................................................................................................16
E business fundamental and system2 Introduction The business to consumer (B2C) model conducts transactions directly between a company and user who finally end user of the products and services. The business to consumer model is quietly different than the business to the business model (B2B). The B2B model states to commerce between two or more businesses. It involves two parties in the process of providing service. The B2C is a popular and renowned sales model. The internet has created a new B2C channel in the form of e-commerce over the internet. The websites have a significant role nowadays in the B2C process. The customers directly contact the company without any mediators, there is a direct link between sellers and buyers. PwC and Moore Stephens Australia are accounting firms in Australia and provide accounting, assurance, audit, business advisory and taxation services. The companies directly deal with the consumers and make use of the B2C model. PwC also makes use of the B2B model as it offers service to the 422 companies out of 500 Fortune companies. Both the companies rely on the B2C sales, maintain good relations with the customers to make sure that they come back. In this process, companies can sell products directly to the consumers from a website. The companies should make sure that the consumers should have an emotional response to the marketing. In this process, marketing campaigns are geared to show the value of the products and the services (Carson, Redmayne and Liao, 2014). This report is going to compare two financial accounting service companies PwC and Moore Stephens Australia. Both of these companies provide accounts and financial services such as assurance, advisory and tax services to the customers as well as businesses. The companies provide greater efficiencies and deliver better outcomes for the clients. The business to consumer model has been chosen in this report which is the transaction between the company and customers. E-commerce business model PwC executes business activities by using B2B and B2C business models. It is one of the big 4 accounting firms. The company provides a cloud-based platform to the businesses and clients in significance to the B2B and B2C services (Swani, Brown and Milne, 2014). PwC provides service to the 422 out of 500 fortune companies in relevance to the B2B model. PwC powers share sight API for the real-time access to the investment portfolio of the clients.
E business fundamental and system3 The company provides accounting and financial services to the clients in the B2C business model (Chiu, Wang, Fang and Huang, 2014). It empowers the company to provide strategic guidance to the clients for their entities regardless of investment and assets. URL for PwC:https://www.pwc.in/services/how-PWC-can-help.html Moore Stephens Australia is one of the largest accounting networks. It performs the business activities by using the B2C model. The company provides accounting, assurance, audit, business advisory and taxation services to the clients (Barros, Couto and Samagaio, 2014). Being a part of share sight pro, it provides award-winning portfolio to the clients. The company also modifies its website from time to time so that customers experience can be enhanced and their demands can be fulfilled (Yeh, Lee and Pai, 2015)URL for the Moore Stephens Australia:https://www.moorestephens.com.au/
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E business fundamental and system4 Link of the website to the e-commerce business model PwC offers accounting services such as accounting, auditing, advisory, book-keeping and tax services. The company focuses on the today’s society to remain a step ahead of the competition. It brings the power of the global network to help businesses of Australia (Einav, Levin, Popov and Sundaresan, 2014). It provides the network to help Australian businesses, Non-profit organizations and governments to assess their performance and improve their working. The company has hired a first-class internal team to deliver first class service to the clients. The marketing and communications capabilities are responsible for developing impactful client relationships. The company constantly makes efforts to deliver value to the business (Raymond, Bergeron, Croteau and St‐Pierre, 2015). The purpose is to build trust in the society and solve problems. The 70% of the clients are local government sectors. The company support and participate in the events held by the business associations to share effective solutions. It has made life easier of the businessmen and clients as they can get financial services online (Awa, Ojiabo and Emecheta, 2015). The services provided by the PwC are effective than the traditional services and the customers can get services the way wanted by them. The company believes in offering appropriate solutions to the customers regarding their queries. The company provides information and advice on the financial, investment and taxation matters. It also provides assurance to the clients related to the financial and
E business fundamental and system5 accounting matters (McKnight, Lankton, Nicolaou, and Price, 2017). The B2B process of the company helps businesses to focus on their operations than concerning on the accounting services. The expertise and the professionals sort the accounting and tax related queries and better take care of the clients. The company also guides the clients regarding their future concern. It also helps to maintain effective relationships (Chatzoglou and Chatzoudes, 2016) PwC is one of Australia’s largest professional services firms. The website of the PwC is significant as the users get all the information. The website represents relevant information to the users. Before the initiation of the e-commerce platform, people used to go at physical platforms to purchase products and services (Walsh, Beatty and Holloway, 2015). In order to choose unique products and services, people used to visit different stores. But the e- commerce has provided different products and services over the internet. The consumers can avail any type of service from anyplace over the internet (Lanzolla and Frankort, 2016). The e-commerce options available now days is user-friendly. It brings a large group of customers to the social platform across the globe. Moore Stephens provides personalized and commercially perceptive audit, tax and business advisory services. The charted accountants and the advisory partners of the company help to understand the business and the needs and challenges associated which defines success. The company focuses on the clients as the first point of contract for financial, advisory and compliance needs. It also focuses on the business sectors to know the challenges faced by them and delivers the practical and commercial solutions (Fu, Carson and Simnett, 2015). The company provides assurance to the clients and kept their information confidential. It provides useful information at affordable prices. It also enables customers with promotional and marketing strategies on the regular basis. The website of the Moore Stephens is capable enough to provide information concerning operations of the company. The clients can avail information and services regarding taxation, accounting and finance. The website of the company also provides information regarding the packages of the products and services rendered (Grubisic Seba and Orsag, 2015). There are different segment of the varied services on the websites which makes to use website hassle free. The customers look for the user friendly website and the website of Moore Stephens is capable enough to provide sufficient information to the customers.
E business fundamental and system6 Principal business goals The principal goals of the PwC are: Identify the significant risks associated with products and activities. Fulfil demand of the businesses and clients. Identify the potential opportunities related to the products and activities. Fulfil demand of the businesses and clients. Enhancing customer relations (Kazmierczak, 2016). PwC aims to provide satisfaction to the customers by enhancing customer experience. Increase reachability in the target market (Gummesson, 2014). Makes efforts to increase revenues and profitability. The principal goals of the Moore Stephens are: Moore Stephens certify consistency and quality among the Australian network. Use most updated software to appropriately and smartly tackle the requirement of the customers. Provide support to customers and fulfil their demand. Acquire prominent position in the market by gaining the trust of the consumers. Enhance growth and development of the company (Abdullah, Ardiansah and Hamidah, 2017). Use software and accounting packages to provide a solution to the companies. Semantic different scale 12345 Very PoorPoorInapplicableGoodVery good The table given below represents the reviews and feedback of the customers regarding the products and services of the PwC and Moore Stephens. Serial No.AttributesPwCMoore Stephens Comments 1How does the55Bothe Pwc
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E business fundamental and system7 website URL relate to the business name? and Moore Stephens’s website URL and business name are same. 2How easily is the website found using general internet search engines (e.g. Google, Ask, Bing, and Yahoo)? 55The companies mentioned in the report can be easily searched with the help of search engines (Wang, Wang and Liu, 2016). 3How does the website give all the organizational information a user could sensibly require? 54Every customer has exceptional requirements. It is a complicated task for the company to match and fulfil every requirement of the customers. The companies still make efforts to meet the
E business fundamental and system8 requirements of the target audience in such a scenario. 4Are requirements to provide a user’s (personal or sensitive) information appropriate? 54Significant methods have been adopted by both the companies to make available relevant information (Kurnia, Choudrie, Mahbubur and Alzougool, 2015). 5How well does the website assure users about the security and use of the information? 43PwC keeps information about the customers confidential by taking appropriate safety and security measures. Whereas, Moore Stephens lacks behind in taking
E business fundamental and system9 measures. 6How well does the website raise user trust in the organisation? 53PwC serves both Businesses and individuals with varied services related to audit, financial and accounting. It has maintained a stable condition in the target market. Whereas Moore Stephens offers the same services to the individuals. It has maintained the image in the target segment. 7How well does the company address legal issues related to 55Both of the companies have properly, mentioned the
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E business fundamental and system10 the use of the website or engagement in transactions? legal policies of the websites in the legal section. This section states that if any transaction is made for some other person rather than consumption of services then the organization is liable to take strict legal actions against the users. The companies can also freeze or close the account of the users. 8How well does the website provide for the accessibility need of users? 55User Id and password is asked from the customers before accessing both the websites. 9How well does the website address the language or 11There is no option of the language on the websites of
E business fundamental and system11 cultural needs of the users? both companies. 10Does the website contain all the product information that a user could reasonably entail? 55Both the companies provide proper information on the websites as per the service offerings. 11Does the website allow all the customization (user-managed features) that a user could reasonably expect? 55Yes, the customization is allowed. But for this sake, clients are required to share their requirements with the representatives of the company. 12How well does the website personalize the experience for operators? 55The appropriate measures have been adopted by both the companies so that consumers can have lasting experience with the company. 13Does the55Both the
E business fundamental and system12 website identify sufficient channels for user service/support? companies provide sufficient channels so that contact can be maintained with the customers through customer service. 14How stress-free is it to find any information on the website about the organization, their products or services? 55Both of the websites provide clear information about the services provided by them (Trang, Zander, de Visser, and Kolbe, 2016). 15How easy is the information on the website to read (i.e. delivered information in an appropriate language and with the relevant detail for most 45Moore Stephens makes available options whereas the other one does not.
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E business fundamental and system13 users)? 16Is the website easy to navigate (i.e. move through the website to find information, products or services and engage in transactions with the company)? 55Both the websites provide sufficient information to its users in order to navigate other windows along with accessing company’s website. 17How appropriate are the websites aesthetics (e.g. use of layout, colours, imagery, fonts and more) for the target audience? 55The accounting timelines of the PwC and Moore Stephens are lively which helps to attract the target audience. 18How well does the website foster community among users? 55Both the websites have the option of posting reviews and feedback regarding the products and services offered by the
E business fundamental and system14 companies. These reviews influence the potential consumers. 19How quickly does the website load into your browser and do all website features, links and fixed objects (e.g. Media files or applets) work as intended? 55Maximum in 4 seconds, rest depends on the speed of the internet. 20How well does the website support different web-browser support different web-browsers or platforms (e.g. mobile devices)? 54Moore Stephens take more time than the PwC to load in other browsers. 21Does the website provide a sufficient range of payment options as could be practically expected? 54Before making payment, both the companies confirms and asks clients regarding their preference and accepts payment in
E business fundamental and system15 both modes online and offline. 22Does the website offer a sufficient range of delivery options as could be reasonably expected? 55Both the companies offer service as per the preferences of the consumers. Compare and contrast PwC is more reliable, trustworthy and effective and well approachable in the targeted market of Australia. The company has gained importance in the e-commerce industry due to it's effective promotional and advertising agencies. The company has a reputable image as it deals with the fortune companies. The website of the PwC is appropriate to fulfil the demand of the consumers in the terms of audit, financing and accounting services. It provides wide services to the businesses and clients. From the above discussion, it can be considered that PwC is more successful than Moore Stephens. The target group of PwC is wider than the other company in the products, services and the target market also. PwC has maintained an effective image in the e-commerce industry.
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