B2C eCommerce Implementation In Distribution Systems | Assignment


Added on  2019-09-30

5 Pages1279 Words168 Views
Running Head: B2C Literature Review enhancement1B2C Literature Review enhancement

Running Head: B2C Literature Review enhancement2Influence of B2C e-commerce over stores distribution Globalization and digital transformation acted as the cornerstone in reshaping the automotive industry. Due to this, the automotive aftermarket as well as secondary and primary market attained a serious alteration in its paradigm. Digitalization not only assisted in the change of the selling process but also altered the stores distribution and supply chain. This helped the organizations operating under the umbrella sector of automobile to retain its competitiveness despite of extreme distress. The global automotive market is extremely viable. Therefore, in order to maintain a strong foothold the wholesalers tried to implement B2C eCommerce within its distribution systems. With the use of this procedure, the wholesalers may easily transfer the products to the end users. At the same time, the consumers would become overwhelmed with the presence of numerous choices within the stores through the websites. In support to this, Tradegecko (2017) signified that B2C ecommerce is considered as the catalyst for the automotive players since it helped in delivering the products in exact time. Due to this, the faith and trust of the interested consumers also enhances considerably and that may be recognized by their repeat visits in the websites. Moreover, with the help of B2C ecommerce, the wholesalers may also identify the types of demographic and product facts desired by the target individual. Contrary to this, Christopher (2011) described that without the presence of ecommerce, the retail or wholesalers would not attain the requisite information. Therefore, it would create discrepancies in satisfying the changing needs and the position of the automobile brand would get lowered. On the other hand, B2C eCommerce would also useful in minimizing the level of channel conflicts. The clashes within the internal sales team along with the distribution or store partners may be easily mitigated through internet or eCommerce. In contrast, Euractiv (2011) denoted that in case eCommerce is not implement, conflict would lead to rivalry and the growth of the business might get hampered. Thus, it may be revealed from the above points that B2C eCommerce would not only amplify customer reach and also trim down channel variances. Furthermore, B2C eCommerce may also streamline the inventory or store distribution process. Both B2B and B2C sales may be easily examined and presented through reports to the higher authority. This may prove advantageous for the top-level management to develop strategic plans for strengthening the future growth of the business.

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