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Leadership in the PepsiCo Foods Mexican Company

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Added on  2019-12-04

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Jorge Rubio, director of Consumer Strategic Insights (CSI) is willing to change the former marketing research department structure into a more flexible style of organization that will be more that only the distributor of collected information. According to the skill’s theory of leadership, effective leadership depends on three basic personal skills that must be possessed by leader to achieve success such as technical, human, and conceptual skills (Robert Katz, 1955). In the case, the leader will require critical technical skills for optimizing organizational performance (

Leadership in the PepsiCo Foods Mexican Company

   Added on 2019-12-04

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BA in Business ManagementModule Assignment Checklist 1
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INTRODUCTION Leadership is an activity of leading individuals or a group of people towards a specificgoal (Levy, 2010).The leadership generally involves establishment of a clear vision and thensharing the same vision with others (Roe, 2014).The above report is based on the study of the PepsiCo Foods Mexico Company. JorgeRubio, director of Consumer Strategic Insights (CSI) is willing to change the former marketingresearch department structure into a more flexible style of organization that will be more thatonly the distributor of collected information. His main idea is to create a structure similar toGoogle’s corporate creativity centre with a form of brain spa where flexibility and discontinuitycarry out creative processes and productive ideas. However, any change requires specific skillsand competences from a staff and managers that will be helpful in achieving strategic goals(Mumford, Zaccaro, Harding, 2000). Therefore, this report will critically evaluate mostimportant leadership skills and competencies necessary for CSI department in order to adoptflexible style of organization and meet the requirement of today`s customer.According to the skill's theory of leadership, effective leadership depends on three basicpersonal skills that must be possessed by leader to achieve success such as technical, human, andconceptual (Robert Katz, 1955). In respect to the PepsiCo case, where the change in strategicstructure and name of MRD has been introduced, these three skills are most relevant in order tolead faster reactions to meet consumers’ requirements and preferences (Katz’s Three-SkillApproach, 2016).Furthermore, technical skills and knowledge are required to perform a specifictype of work or activity. In addition, leader at PepsiCo must have human skills also so that hecan work with people and can effectively manage the team of marketing research department.Last but not the least, conceptual skills are also required by the leader to think creatively anddevelop ideas to attain the strategic advantage for the organization.Technical skills3
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