Bacarca: A 3-in-1 Entrepreneurial Venture in Bukit Bintang, Kuala Lumpur

Slide 1:
Melur Neoh, Sarah Chia, and Amal Said together came up with the idea of opening a
company named Bacarca that offers three different services – barbershop, coffee shop, and
carwash service. The idea behind their thought is to save time of the people as they can get
two services in a same place. Also, people do not have to wait for their cars to be washed and
could get in the coffee shop to have a bite. They decided to start their entrepreneurship at
Bukit Bintang in Kuala Lumpur.
Neoh and Chia used to work at a coffee chain and restaurant respectively in
managerial posts. They decided to use their experience to open their own entrepreneur
company. Along with car washing service, Bacarca also offers various car accessories such as
car cover, cleaning clothes, air freshener, GPS navigator, seat cover, tire inflator, floor mat,
and puncture repair kit. Neoh and Chia personally decided the menu for the coffee shop,
which includes a variety of coffees along with a range of snacks. The workers in the
barbershop are properly trained and skilled to provide the customers with their every kind of
demands.

Slide 2:
The mission of the company is to create a novel sustainable business in this age of
globalisation. As an entrepreneur company, Bacarca has the objective to double its customer
base in a year. With strong marketing plan and strategies, it aims to build a brand name. The
company wishes to employ a Human Resource team that is competent to manage the process
of employee hiring, staffing, training, and maintain healthy relationship and effective
communication with the employees.
The company aims to provide the customers quality services and products through the
use of latest technologies. In order to build a positive reputation, the company understands
the importance of customer satisfaction. That is why their primary object is to fulfil the
demands of the customers with quality and personalised products and services.
Building a strong relation with customers as well as the suppliers is a significant
objective of the Bacarca. With their success, the three entrepreneurs expect to inspire the
coming generation to be innovative and imaginative. The objective of the company is to
increase its value in the market in a year to gain more investors and shareholders.

Slide 3:
Ownership: The organization will be owned and operated by Coffeshop Ltd that will be
completely owned by a single owner. The company will be trading for three years with an
estimated average of 10% of turnover growth over the duration of three years.
Suppliers: The 3 in one business will have four major suppliers that will be responsible for
supplying all their consumables. One of the supplier will be based on the production of
coffee, another will be based providing car wash supplies and another supplier will be
providing barber service (Burns, 2016).
Legal structure: The organization will be have a legal position for a period of 10 years. In
this they will be required to pay a premium of $21,000 that will be amortized over the period
of legal terms. The rent review will be over when the existing legal terms gets over. The
terms for the coffee shop and care wash supplies will be present with the same vendor and
owing to the existing relationships and the existing market condition there will be no legal
premium payable for the barber site. Apart from these and proposed; legal terms there will be
no legal commitments.

Slide 4:
Political: While political stability of a country provides opportunities for a business to grow,
political crisis creates obstacle for business to develop. Malaysia is currently facing a political
unstable situation which is effecting both existing and start-up enterprises (Din et al. 2016).
Economic: The economic factor of a country has a huge influence on the success of any
business in that country. The recent economic growth in Malaysia indicates that there is a
scope for new businesses in the country.
Social: As the customers are one of the most essential element in any business, the culture,
norms and preferences of the societies are significant. The carwash business is a highly
profitable business, and coffee industry has its own stable market already. The barbershops
are also trending in the business world.
Technological: With the increasing rate of technological inventions, it is important for every
business to have advanced technological tools. In order to satisfy various demands of the
customers, the café should be equipped with newly invented machineries. The barbershop
also needs to have the modern tools to satisfy the customers. The task of carwash, on the
other hand, does not have much demand to be technologically developed.

Environmental: Environmentally sustainable business is a crucial issue in the context of 21st
century world. Therefore, reusable and greener materials and reuse of water should be a focus
of the new business (Ahmad et al. 2014).
Legal: When the laws and regulations of a country put emphasis on the growth of businesses,
it helps new businesses to grow. The regulations and acts of Malaysia are in favour with
entrepreneurships.
Slide 5
Introduction Stage: The introduction stage of an industry is the early phase of that industry.
This stage includes the development of the business and the marketing of the entrepreneurial
idea of that business. It is usual in this stage to gain low profit. As an entrepreneurial concept,
the 3-in-1 business gained popularity in a moderate pace.
Growth: The second stage is the growth stage, where the consumers acknowledge the
advantages of the industry and its products and services. In this stage, the priority is the
marketing and research, rather than profit. The 3-in-1 industry in this stage had been able to
maintain a satisfactory level of profits and successful marketing (Abdullah et al. 2018).

Maturity: In the maturity stage, the rate of growth slows down and the focus of the business
shifts to reducing expenditures. The competition increases, and thus, cash flow and market
become more crucial. This industry has been experiencing new entrances. Hence, the market
competition is likely to increase in the future.
Decline: The stage, where an industry reaches its limit of growth, is called the decline stage.
In this stage, competitive advantage becomes extremely important as weak competitors are
forced to leave the industry. With innovative products and developed services, the 3-in-1
industry could delay this stage.
Slide 6
Industry Rivalry: Carwash is a popular service in Malaysia, therefore in has numerous
existing rivals. International coffee and food chains such as McDonald’s and Starbucks have
multiple shops all over the country. The local specialised barbershops deliver better services.
New Market Entrants: The carwash industry has the advantage of smaller investment and
larger profit. Therefore, new shops providing this service are opening in a steady rate. Coffee
shops are seen at every corner of the road and more are opening day by day. It is a strong