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Risk and Legal Issues Assignment

   

Added on  2020-11-12

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RISK AND LEGAL ISSUES
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TABLE OF CONTENTSPART 1: EXECUTIVE STATEMENT/SUMMARY.....................................................................1PART 2: COMPANY OVERVIEW................................................................................................1PART 3: KEY STAKEHOLDERS.................................................................................................2PART 4: FINDING/ RESULTS SECTION....................................................................................4PART 5: REPORT CONCLUSION................................................................................................7REFERENCES................................................................................................................................9
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PART 1: EXECUTIVE STATEMENT/SUMMARYStarbucks is the leading coffee house that operates its business across the world. Studydescribes that social, supplier and operational risk impact on business to great extent. It isessential for the company to address needs of consumers and offer them products accordingly.Starbucks has to build strong relationship with suppliers so that it can minimise procurementissue. It can be summarized from the report that stakeholders mapping provides assistance inidentifying needs of customers, employees etc. Hence, by meeting the needs of stakeholders’company gain competitive edge over others. PART 2: COMPANY OVERVIEWStarbucks is the American coffee company, it was founded in Seattle, Washington in theyear 1971 (Sullivan and Robinson, 2017). Recently entity has approx. 28218 branches across theworld. It has 47 years’ experience in the industry and business entity offer satisfactory goods andservices to consumers globally. Starbucks provides wide range of coffee products, smoothies,tea, sandwiches etc. to clients as per their requirements. In the year 2017, entity has generatedrevenue of 22.387 billion. Operating income of firm in the same year was 4.135 billion. Its salesare continuously increasing and it has wide scope to become a leading successful brand in coffeeindustry (Acs, Autio and Szerb, 2014). In the year 2002, Starbucks has opened new branches inLatin America. In the year 2002 trading company was established by Lausanne. McDonald’s,Costa coffee, Cafe coffee day are major competitor of this brand.Starbucks is the public limited firm; it has to follow the government guidelines in order torun its business legally without any consequences. Customers, suppliers, investors, government,employees are the major stakeholder of business (Sahinoglu and et.al, 2016). Currently entityhas 238000 employees those who are working globally. Market share price of Starbucks is 54.89.Starbucks is engaged in coffee industry but it also offers beverages to consumers. It has onlinestores and retail shops that attract people towards the brand. Starbucks has approx 24000 retailshops in more than 70 countries (Daniels DeLaurell and Spade, 2016). 1
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Figure 1: financial of StarbucksSource: (Starbucks Corporation. 2018)PART 3: KEY STAKEHOLDERSKey Stakeholders of StarbucksStakeholders plays a very important role in any organisation as it can affect their overallperformance in a huge context. Starbucks has variety of stakeholder which can affect theirfunction in many ways (Höglund, Mårtensson and Safari, 2018). Starbucks Coffee Company’sstakeholder management approaches are based on different programs for corporate socialresponsibility (CSR). In the context of corporate social responsibility, Starbucks needs to accountdemands or interests of stakeholders, because the company is viewed not just as an organizationfor profit, but also as a citizen of society (Ghosh and Mondal, 2014). Starbucks has alreadyincorporated various programs for their stakeholders. Their stakeholders list includes, employees(Barista, partners), customers, suppliers (supply firms, coffee farmers), environment, investors,governments, etc. which is explained below (Campbell and Helleloid, 2016):Internal stakeholders Employees: Starbucks gives priority to their employees as they play an important part intheir organization. As a stakeholder, these employees can demand for high salary, goodworking condition, job security, etc. (Lawrence and Weber, 2014). Company canimprove their performance by keeping their employees motivated. External stakeholdersCustomers: Starbucks considers customers as among its top stakeholders. These are mostimportant factors which has to be managed effectively in order to increase their sales and2
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