Contemporary Issues in Marketing Report: Backup North West

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Added on 2023/06/12

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AI Summary

This report discusses the importance of marketing-mix within the marketing process to generate donations for supporting charity services and activities of Backup North West, an organization that provides multiple services across Bolton to young people who are homeless or at risk of homelessness. It covers the overview of Backup North West, the marketing process, segmentation, targeting and positioning, marketing mix, customer relationship management, and the theory of Triple bottom line. The report also includes SWOT and PESTLE analysis of Backup North West.

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Contemporary Issues in Marketing Report: Backup North West

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