Importance of Marketing Process and Mix in Donation Generation for Backup North West

Report Backup North West

Table of Contents
Introduction:.....................................................................................................................................3
MAIN BODY...................................................................................................................................3
Evaluation about the nature as well as importance of marketing process in generation of
donations:....................................................................................................................................3
Describing the importance of marketing mix and as well as associated marketing theories in
achieving customer satisfaction:.................................................................................................6
Conclusion.......................................................................................................................................8
References .......................................................................................................................................9

Introduction:
The marketing is termed as the set of activities as well as process which is undertaken in
order to create a value for customers as well as society as a whole. The main aim of marketing is
to allow business to communicate with customers in order to enhance sales by telling features of
their product and services. For this report Backup North West non profit organisation is taken
into consideration. The company is a charitable company which supports homeless young people
by giving them perfect place to live and explore. The report will be able to explain about the
nature as well as importance of marketing processes that will support the organisation to attract
large amount of donations. In addition to this, the report will also highlight about crucial
marketing theories which will support the firm to enhance customer awareness.
MAIN BODY
Evaluation about the nature as well as importance of marketing process in generation of
donations:
The marketing mix within marketing process supports the company in attracting large
number of customers by systematically finding ways such as effective promotional techniques.
In context to Backup north west, the adoption of suitable marketing mix strategies will assist the
company to gain large number of funds by effectively delivering the reasons for fund
requirements(Solimun and Fernandes, 2018). The following are the marketing ways that will
support charitable company in receiving donations are:
Using content marketing in order to enhance website traffic:

The content marketing is considered as one of the most important marketing strategies in
order to encourage customers to buy products and services in the most cost effective manner.
The content written in the most persuasive manner can support the firm to draw focus of large
number of customers. In context to Backup north west, the charitable company can increase their
collection of donations by creating an effective as well as well targeted content in their website.
The non profit firm should think of launching a new blog or video on the topic which reflects
their mission. The content marketing will assist the company to tell a story over the world that
represents their mission as well as will also communicate with the customers about the nature of
cause in the most appropriate manner.
Taking use of social media:
The social media platforms in the form of digital platforms is gaining more importance in
marketing activities of the company. The biggest reason of using social media platforms for
performing marketing activities is that its the most cost effective way as well as has the ability to
target a number of customers irrespective of age, caste and sex. In context to Backup north west,
the non-profitable company can effectively communicate about their charity projects to the
diverse base of individuals by just uploading post or video reflecting about their mission. In
relation to this, the company can also formulate an immersive and advanced adds which will help
the organisation to effectively connect with people by communicating main cause behind
collecting donations(Ibrahim and Harrison, 2020).
Pursuing volunteers:
The other marketing strategy that can support the Backup north west organisation is to
employ volunteers from the native country or through any part of the world. The role of
volunteers will be important for the company as they will act as peer to peer fund raisers. The
volunteers can support the Backup north west organisation to attract large number of people in
order to provide donation for the social cause. In addition to this, the volunteers will also assist
the organisation to communicate their mission to the number of people present in different
countries that can allow the company to collect more donations for their charity services.
Starting peer to peer fundraising campaigns:
After gaining some followers and supporters through social media platforms or with the
help of volunteers, the next step related to marketing activities that can assist the Backup
Northwest organisation is to run a peer to peer campaigning. The Peer to Peer campaigning may