Entrepreneurship and Business Development for Baker's Heart Company

Entrepreneurship and
Business Development

Table of Content
s
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Discuss the new business concept that includes the key components of the market
offerings, target market, values, scale of the newly proposed business, location of the business.
3
Analysis of Industry, Market, Organizational and Financial feasibility......................................4
Discuss the key components of the value chain and business model canvas linking to the
proposed business........................................................................................................................8
Determine business models and concepts to evaluate how the business manage potential risks
...................................................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Entrepreneurship is defined by turning available resources and creative ideas into new
business opportunities. These resources involved stakeholders, business finance, infrastructures
and raw materials for carrying the business activity. An entrepreneur comes up with creativity
and innovative decisions to start up the new business, Further, rightly managing all business
activities to facilitate growth of the business. Managing start up business requires assessing the
financial capabilities, stakeholders, analysis of environment, determining the market offerings,
evaluating structure of managing organizational functions, assessing the value chain of the
organisation, business model and everything to ensure success of the start-up business. The
startup business covered in this report is Baker’s Heart Company, which is the bakery based
out of UK operating in food industry. This report clearly talks about how the new business
startup manages and details out its business plan and concept to facilitate growth in the external
marketplace. In the context of Baker’s Heart Company this report reflects the business concept,
analysis of market, the components of value chain and business model canvas, the business
model and concept to valuate that how the business manages risk (Alvarez and Barney, 2020).
MAIN BODY
Discuss the new business concept that includes the key components of the market offerings,
target market, values, scale of the newly proposed business, location of the business
The business is a small scale start up with limited profit, sales and market share. The
company operates in food industry sector. Baker’s Heart Company is a business initiative in
order to deliver bakery products to its targeted prospects. The start-up business focusses on
bringing new concept of sustainability and healthy lifestyles of people. By scrutinizing the rising
health issues among people such as obesity, blood sugar and others, Baker’s Heart Company
brings up with the concept of delivering freshly baked with organic ingredients and purely vegan
products to its customers. Apart from that, business also facilitates measures of environmental
protection such as reducing the use of polythene, proper treatment of waste, preferring digital
payments, serving food in plates made from banana leaves. The products offered by the
association also includes home-made ice creams and natural coffee (Berglund, Bousfiha and
Mansoori, 2020). The target market set by the business includes low to middle income earning

group as the offerings delivered by the business is at affordable ranges. The business believes in
maintaining strong customer engagement and earning loyalty by delivering quality to its
customers. The business also uses different digital marketing platforms to enhance its online
presence as well brick and mortar stores. In order to manage business functioning, Baker’s Heart
Company deploys skilled human force in order to achieve productive human capital and
efficiency in the business functioning. The business is located in 24 Baker Street, London, UK.
“Baker’s Heart Company”
Menu
Victoria Sponge Cake.
The Victoria Sponge sandwich cake
Lemon Drizzle Cake
Chelsea Buns
Sticky Toffee Pudding
Bakewell Tarts
Yorkshire Pudding
Cornish Pasties
Analysis of Industry, Market, Organizational and Financial feasibility
In order to analyze the market, industry, organizational and financial feasibility, Pestle
analysis is supported that helps to determine that how different factors of internal and external
business environmental impacts the business performance. Pestle analysis have different factors
such as political, economic, social, technological, legal and environmental (Blundel, Lockett and
Wang, 2017). Further, Pestle analys is is conducted on Baker’s Heart Company is discussed as
follows:
Political factors