Entrepreneurship and Business Development: A Case Study of Foodstuff to Shop

Entrepreneurship and
business development

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explain new business idea..........................................................................................................1
Key components of concept statement .......................................................................................2
Appropriate assessment of industry, Market, organisational and Financial Feasibility.............3
Components of value chain.........................................................................................................8
Business canvas model................................................................................................................9
In what manner potential risk could be managed......................................................................10
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Entrepreneurship defined as a creation of value. It reflected as change that is generated to
maintain survival of business. An entrepreneur is an individual person who emphasis on
developing new business by bearing most of the risk to enjoy high profitable results within
marketplace (Aljuwaiber, 2020). An entrepreneur within an organisation represented as an
innovator who source new ideas, services, goods and businesses etc. A particular report is based
on a new start up business i.e. “Foodstuff to shop”. It is a kind to retail business platform where
an entrepreneur attracts customers via their vegan fusion foods that is fusion of taste and health.
In recent environment, people are highly emphasis on buying good and services that are highly
healthy and tasty. Due to this, an entrepreneur operate their start up using organic ingredients. To
effectively understand start up firm this report involves explanation of new business idea along
with description of products and services, location, values, features, scale of new proposed
business etc. It also involves financial feasibility, business canvas model, value chain analysis
that helps to understand company so that it would generate more profitable results. Using risk
management model this report emphasis on managing potential risk so that new start-up would
be survive for longer time period within marketplace.
MAIN BODY
Explain new business idea
An entrepreneur start a new business venture i.e. foodstuff to shop where they sell all
kinds of foods products to customers which are healthy and effective for people health. The main
reason behind the establishment of new business venture is to generate health within people.
Now a days people are highly conscious about their health and does not invest their income to
buy junk food. Although they are also emphasis on dietary products that are also tasty as Junk
food (Duan and Sandhu, 2021). To fulfil the demands of customers, an entrepreneur initiate to
launch a new start-up organisation where they offer organic and vegan food meal to customers
that is a fusion of health and taste. They attracts customers via online and offline medium by
operating business on e-platform also. The new start-up is based on food retailing market
because people are highly emphasis on their health and safety. This helps to gain more profitable
results within marketplace. Therefore, while operating the business “Foodstuff to shop” several
things were faced by an entrepreneur like face difficulty in arranging funds and implement a
1

prominent position in food retail marketplace because there are number of competitors present in
market who are deal in food retailing business. Hence, by satisfying the demands of customers
entrepreneurs adopts their vegan fusion food meal that is one of the best trend in current
marketplace.
Key components of concept statement
Product and services
The product that were offered to the customers by start-up venture is of vegan food
products range that is highly healthy for people who are conscious about their health and want to
improve the dietary habits (Ferreras-Garcia, Hernández-Lara and Serradell-López, 2020). This
food product range offer fusion products such as healthy burger that is made with Sorghum bread
and healthy veggies with vegan sauce that all the sustainable material that offer natural benefits
to the health of individual person who adopts the use of these products.
Target market
The target market of this new venture is mainly the middle class people who are highly
emphasis on consuming health and organic products.
Special attributes
Sustainable and organic packaging of food material are mainly used to deliver the
products to customers (Galvão and et. al., 2020). This is a kind of special attributes of products
that are mainly offered by Foodstuff to shop that is new start-up venture at their shop. Hence, it
offer customers sustainable and affordable options for healthy and tasty meals.
Values
The company values the customer perception as they highly emphasis on health. To fulfil
all their requirements company deliver quality and quality food products at the price friendly.
Venture also make honest relation with customers in relation to sell their goods to them.
Scale of newly proposed business
It is a type of medium size business where large amount of investment are contributed by
organisation to develop organic or vegan foodstuff. Thus, investment within improving the scale
of venture could develops high financial risk. Therefore medium size scale firm will mainly
emphasis on limiting the financial risk that also support business to offer sustainable products to
the people.
Location
2