Bakery

BAKERYVision
• To build strong customer base in new market
Objectives
• Start a business of personalized cake
• To give value it’s customer by offering expected products
Goals
• To provide best quality of the cake so that can attract large number of customers towards
company
Understanding of the market
• Target market: UK is the main target market and targeted audience: all people of UK
• Competition: Cutter & Squidge, Dominique Ansel
Marketing plan (4P’s)
• Product: Le-cakery has plan to sell new varieties products like personalized cake, sugar free cake, eggless cake and others
to the customer.
• Price: Unique selling price will follow by organization to sell it’s products at initial stage so that customers can be
attracted.
• Promotion: Advance marketing tool will use by company to promote it’s products. The digital marketing tools are
Facebook, Twitter and others (Sharma, Nasreen and Mishra, 2017).
• Place: UK is strong financially and technologically so it become easy for the organization to attract customers towards
bakery to buy personalized or other type cakes.Company’s background
and expertise:
 The name of bakery is Le-
cakery that posses’ wide variety
of cake.
 It has innovative employees
who helps to meet demand of
customers
References
Sharma, Y., Nasreen, R. and Mishra, V., 2017. Impact of Consumer-Centric Marketing-Mix on Purchase
Behavior of Non-Core Food Items: An Empirical Study of Urban Subsistence Marketplace. Asian J.
Manag. Sci, 6, pp.28-41.
SWOT Analysis
• Strength: Wide variety products
• Weakness: Lack of financial opportunity
• Opportunity: Digital tools for marketing
perspective
• Threats: Brexit & Tax rate
Financial opportunities
• In UK has high availability of mortgage so it become quite
easy for organization to gain mortgage payments as per the
organization needs at good interest rate.