Balance Score Card Approach for ECI Group, Woolworth and Wesfarmers

RUNNING HEAD: Balance score card approach
1
Name of the student
Topic Balance score card approach
University name

Balance score card 2
Table of Contents
Introduction...........................................................................................................................................3
Draft perpetration of the strategic map adopted by these companies.....................................................4
Identification and discussion of performance measures of these three companies.................................5
Evaluation of the effectiveness of the balance score card of thse three companies................................8
Analysis of BSC Strengths and Weaknesses.......................................................................................10
References...........................................................................................................................................12

Balance score card 3
Introduction
In this report, three companies have been selected which have been using the balance
score card approach in their busienss as performance measurement and improvement tool.
The ECI group, Woolworth and Wesfarmers plc have used balance score card approach. The
balance scorecard approach is the part of the strategic map of these three companies
Description of busienss
ECI group Woolworth supermarket
company
Wesfarmers plc
Private owned real state
organization. Company is
headquartered in United
states (ECI group, 2017)
It is supermarket retail chain
business. It has been
providing its retail services in
Australia and other countries
through its systematic value
chain (Woolworths, 2017)
Wesfarmers is also
supermarket retail chain
business in Australia having
headquartered in Perth.
(Wesfarmers, 2017)
Strategic map

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It is the map designed with a view to make changes in the existing business structure
on the basis of present and future goals. It is evaluated that strategic map focuses on the re-
engineering of existing business to achieve the set goals and objective.
Draft perpetration of the strategic map adopted by these companies
This diagram reflects the performance of company and area of improvement to
increase the overall effectiveness of these companies.