Balance Scorecard Approach for Strategic Planning | Desklib

Balance Score card approach as strategic
planning

BRIEF OF BSC APPROACH
 It assist company to run business effectively and
implement long term planning.
 It is the approach to communicate the strategic
planning to accomplish set objectives.
 It reveals the four process of organization which
need to be improved.
 It assist in improving the performance of
organization.


BSC APPROACH OF THREE COMPANIES
Particular ECI Group Wesfarmers Woolworths
Financial perspective Focuses on the increase of the turnover
and sales of company.
Increasing the market share and
turnover
Potential market share
Increasing business turnover by
20%
Profitability of the business by
10% in one year.
Customers perspective Customized the Real estate construction
for better satisfaction of clients
Use of advance cybe system in its
retail chain
Install new payment Gateway for
clients
Customized services for clients
Internal process system Re-engineering of existing process Use of advance technologies to
strengthen the communication
Hiring more experts employees
Focus on the communication skills
of employees