The Balance Scorecard approach helps companies run their business effectively and implement long-term planning. It reveals the four processes of an organization that need improvement and assists in improving performance. This presentation evaluates the effectiveness of the Balance Scorecard approach in three companies and analyzes its strengths and weaknesses. It also discusses the benefits of the BSC approach, including structured strategy and easy communication. Subject: Business Management, Course Code: BMGT101, College/University: Not mentioned.