Balance Scorecard

Running Head: BALANCE SCORECARD 0
BALANCE SCORECARD
Student name
3/13/2019

BALANCE SCORECARD 1
Contents
Introduction......................................................................................................................................2
Balance scorecard............................................................................................................................3
Questions and answers.....................................................................................................................4
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
Appendix 1.....................................................................................................................................10

BALANCE SCORECARD 2
Introduction
Ashley Furniture Company is an American based chain manufacturing and retailing
furniture goods since 1997, headquartered in the United States. The company is trading
internationally through chains in more than 800 locations. The company is providing the
products and services to the customer, considering the quality of the product to be good and with
the best services for the customers (ashleyfurniture, 2019). The report includes major strategies
of the company, and to analyze the past performance and future perspective of the company, for
which the Balance scorecard would be developed.

BALANCE SCORECARD 3
Balance scorecard
This framework consists of four perspectives for the company to assess and develops the
strategy of the company, which rebased on the vision and mission of the company. From
appendix one, the four pillars of the balanced scorecard of Ashley Furniture Company would be:
Financial perspective – Considering the vision of Ashley Furniture, the major objective
of the company is to increase the organization's profitability, and reduces the cost of the
Company. This can be done through cost management, and resource management that is the
optimum utilization of resources. Theses objective can be measured through increases in profit
margins by twenty percent and increase the revenue of the company by 30 percent
(ashleyfurniturehomestories, 2019).
Customer perspective – Considering the customers, which are the major stakeholders of
the company, the company main objective is to provide excellent services, and create a strong
relationship with the customers. This can be measured through customer satisfaction and how
much revenue the company is earning from each client. The company in order to achieve this
objective could implement customer relationship management, through which the company can
understand the needs, requirements, and expectations of eth customers from the company, and
can try to reach up to the expectations through its products and services.
Business process – Considering the internal business process of Ashley Furniture, the
company’s objective is to improve quality continuously, and enhance supply chain system of the
company by 20 %, which can be measured or evaluated by benchmarking. Moreover, the