Balanced Scorecard for Small Cancer Charity

Running head: BALANCED SCORECARD
Balanced Scorecard
Name of the Student
Name of the University
Author’s Note

1BALANCED SCORECARD
Table of Contents
Balanced Scorecard for Small Cancer Charity................................................................................2
Financial Perspective.......................................................................................................................3
Customers Perspective.....................................................................................................................4
Internal Business Perspective..........................................................................................................6
Learning and Growth Perspective...................................................................................................8
References......................................................................................................................................10

2BALANCED SCORECARD
Balanced Scorecard for Small Cancer Charity
Financial
Measures
1. Increase in Donation
2. Effectiveness in the Use of Budget
3. Efficiency in Using All Resource
4. Increase in Profit
5. Improve Cost Structure
Learning and growth
Measures
1. Increase in Capabilities and
Expertise of the Employees
2. Reduction in Employee Turnover
3. Increase Employee Satisfaction
4. Develop Recognition Programs for
Employees
5. Provide Personal Growth
Opportunities for Employees
Customers
Measures
1. Patient and Family Satisfaction
2. Level of Customer Complaints
3. Improve Access to Services
4. Develop Individualized/Customized
Plans/Services for the Patients
5. Quality of Services
Internal business
Measures
1. Increase in Operating Standards of
Services
2. Development of Innovation in
Services
3. Make People Aware of Available
Services
4. Meeting the Regulatory Compliance
5. Developing Safe and Secure
Environment for Patients,
Employees and Visitors
Table 1: Balanced Scorecard
(Source: As created by Author)

3BALANCED SCORECARD
Financial Perspective
Increase in Donation – Since the small cancer charity is a not-for-profit organization, profit is
not the main purpose of its foundation. However, there is a larger need for donation in order to
carry out the operations of the charity. For this reason, the priority is to ensure the growth in the
donation received on monthly basis. In order to measure this, percentage increase in donation on
monthly basis can be considered as a major indicator. For example, the charity needs to ensure
5% increase in donation every month (Manville and Broad 2013).
Effectiveness in the Use of Budget – Development of an effective budget has major importance
in the not-for-profit charities and the same is applied in this cancer charity. Since the only major
source of income of this cancer charity is donation, it needs to develop an effective monthly
budget that will include their all anticipated sources of income and expenditures. Hence, the need
for this cancer charity is to ensure the variance analysis of their monthly budget on monthly
basis. This process is an effective way to develop strategies in order to develop strategies for
making an effective budget (Anjomshoae et al. 2017).
Efficiency in Using All Resource – Effective and efficient utilization of all the necessary
resources is given utmost importance in the not-for-profit organizations due to the fact that they
do not have major sources of funds. For this reason, the cancer charity is needed to ensure
measuring how efficiently they are using the organizational resources like assets and funds. For
measuring this on monthly basis, the charity can use measuring ratios like Return on Assets and
Return on Capital Employed on monthly basis. The results of these ratios would provide them
with the view that whether they are effectively utilizing their resources of not for the purpose of
providing the required services to their patients (Niven 2014).