Balanced Scorecard for On Board Catering Brand

This presentation outlines the balanced scorecard for an on board catering brand, including the vision, mission, strategic priorities, business objectives, and strategy map. The vision is to provide high-quality products and services with expertise in a competitive format, while the mission is to be innovative in on board catering with unique pre-ordering options. The strategic priorities include high customer satisfaction, passion and high-quality services, strategic rise within profit, and high attained goodwill. The business objectives are focused on financial measures, customer satisfaction, internal processes, and learning and growth. The strategy map includes initiatives such as cost-effectiveness, increasing profit, improving supply chain structure, and training employees.

Balanced scorecard

Vision To provide best quality products and services with high scale expertise in
competitive format for strategic rise, and attractive customers services as per specific
preference for attaining higher goodwill growth.
Mission To be highly innovative within on board catering brand having high functional
innovative pre ordering options, with unique and innovative way for ordering food as
per specific preferences
Strategic
priorities
High customer
satisfaction
Passion and high quality
services
Strategic rise within profit
Strategic
Results
High attained goodwill within company, strategic rise within industry based on high
profits targets for larger advanced growth targets.

Business objectives and strategy map Measures Targets Initiatives
Financial • Keeping track of
financial outputs
• Keeping track of cost
effectiveness
10 percent
monthly growth
within revenue
profits
KPI monitoring
an effective
evaluation
Taking up initiative to use
best cost effective
technologies
New implementation of
trainings among
management
Customer • Higher customer
satisfaction strategies
• Keeping monitoring
of retention rate
15 percentage
increase in
customer
goodwill and
retention rate
Taking up best employees
training for best customer
satisfaction
Higher rise on strategic
business goals and
profitability
Internal processes • Planning new supply
chain investments
• Taking up new
structure management
planning
20 percent rise
on profits
Initiative to develop supply
chain aspects varied
Expand new specific rise in
supply chain developments
Learning and growth • Training structure
planning
• Innovative ideas and
brainstorming
sessions organizing
• Higher
trained
expertise
• Stronger
morale and
motivation
• Initiative to train
workforce as per best
measures for stronger
working potentialities
• Best leadership theories
implementation
Increasi
ng profit
Cost
effectiven
ess
Higher
strategic
outputs
High customer
goodwill
Higher
customer
retention
Improving
supply chain
structure
Investments
in
technology
and expertise
Training of
employees
Organizing
brainstorming
sessions