Strategic Management in Marriot Hotel: Analysis and Recommendations

STRATEGIC
MANAGEMENT

Executive Summary
The report has developed in depth research on business operations within Marriot
hotel, in hospitality industry where internal and external environment analysis is further
focused for gaining specific competencies. Research has concluded analysis with pestle
model, porter five forces model, VRIO framework where Marriott company has been heading
towards functional innovation potentially towards untapped targets. The study further
concluded strategic measures, and analysis by swot model and SAF framework for gaining
enlarged expertise working within company business arenas. It has been analyzed that by
choosing the right strategic direction for business growth company has increased its sales,
profitability and generated revenue. Along with this, it has taken initiative to adopt and
follow the most appropriate suggestions that in return has provided valuable benefits.
Marriot company has been progressively bringing on new keen functional standards
informatively, to scale up business targets professionally for commercial strength goals and
stronger range of innovation for customer satisfaction.

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
Pestle analysis.........................................................................................................................3
Porter five force framework...................................................................................................4
VRIO framework....................................................................................................................6
Explaining business KPIs in comparing the performance of the organization with its main
competitors.............................................................................................................................7
Analysing Marriott strategic direction by using Ansoff and McKinsey frameworks............8
SWOT analysis.....................................................................................................................11
SAF framework....................................................................................................................12
CONCLUSION........................................................................................................................14
RECOMMENDATIONS.........................................................................................................14
REFERENCES.........................................................................................................................16

INTRODUCTION
Strategic management has been profoundly expanding towards varied new varied
innovation scope at global parameters specifically within hospitality industry. The global
hospitality sector has been specifically heading towards varied new benchmarks within best
trends, where Marriot hotel is one of the best example. Marriot hotel is one of the best
company in hospitality industry having wide scale best hospitality standards having best
services, customised travel stay options. The report will be analysing strategic direction used
by company with detailed analysis of business models, based on internal and external
analysis for best competitive growth. Further key business frameworks based on key
performance indicators, as per hospitality industry will be identified for gaining stronger
rapid rise towards attending best benchmarks. Study will further evolve on strategic measures
used by company, for larger scale performance rise innovatively where frameworks such as
Ansoff matrix, SAF framework, VRIO . Recommendations will also be worked on for
gaining stronger rapid rise towards keeping informative scope, which will leverage diverse
paradigms to strengthen new ideas. Marriot hotel will further evolve on best hospitality
industry standards functionally, potentially for growing best customers satisfaction aspects
and also further invest on best technologies rapidly.
Pestle analysis
The pestle analysis is external business environment analysis which enables us to get
detailed factors impact towards varied scale domains bringing potential growth profoundly,
and also to keep up informative determinants effectively. Marriot hotel within hospoitality
industry brings on varied scope towards functional growth targets, where external business
factors have wide competent impact on overall strength (100 Hotel Trends You Need to
Watch in 2021 & Beyond, 2021).
 Political factors: MSarriot with changing business external business factors have to
further head on external international competent expansion rapidly, where
international business comes up with varied scope. The political factors further bring
on competent scope towards synchronising external business determinants, where new
advanced synergies as per larger parameters cam be analysed. Political strength ability
further enhance competent surging pace functionally, evolve towards untapped
commercial business horizons as per international parameters.