Balenciaga: Emerging Technologies, Brand Aims, and Digital Strategy

Balenciaga Brand
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Emerging Technologies...............................................................................................................3
Brand Aims..................................................................................................................................4
Digital Strategy............................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Digital presence means any process which uses technology which is related to interaction
with the digital media forms or platforms (Oh and et.al., 2018). Balenciaga is a luxury fashion
house which provides clothing and accessories line.
The report will analyse the emerging technologies, brand aim and digital strategy of the
brand which will provide the detail of company’s working and functioning in the digital world.
Along with this, recommendations will be provided which will assist the brand in grabbing the
opportunities and changes which are to be done in the near future for company’s growth and
development on large scale in an effective manner.
MAIN BODY
Emerging Technologies
Technology is a factor which helps the company in creating new ways trough which work flow
can be performed in an easy manner. Through advanced technology, the Balenciaga has
improved its ways in which the company can create its brand value and creates innovative ways
of performing work. Fashion brands need to stay updated and modern in the way that they create
the best of what is best delivered by the company to the customers (Piancatelli and et.al., 2020).
The brand focuses and serves the customers what is best meant for them and also according to
their requirement.
Yes, the brand is utilizing the latest technologies and staying at the fore front of innovation
when it comes to having a digital presence. Balenciaga has excelled by making the best use of
technology by building the gaming portion. The brand with the use of technology used real 3D
pictures and videos on the clothes. The game does not solely rely on 3D picturization but it also
uses photogrammetry and videos to capture holograms, real-life representations of the subject.
This game was combined with the latest computer technology which allowed next-to-next reality
visuals and this provided very fine details about the same. Therefore, the company is more
innovative enough to create the path for the future technology systems and satisfy customer
needs.
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