Microenvironment Analysis of Bangladesh for Business Expansion

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BUSINESS EXPANDING 1
Executive summery
To generate more profits for the business most of the companies adopt the business
plan of expanding the business internationally. Student Flight Centre has also decided to
expand their business in other part of world. For the business expansion the company ahs
selected a Bangladesh Market. Bangladesh is the country situated at South Asia. The
company deals in the flights booking travel package and hotel booking, for this kind of
business environment of Bangladesh is very suitable. This report is designed to analysis the
microenvironment of Bangladesh by including factors like Political, legal, ethical, social
responsibility, cultural and economic.

BUSINESS EXPANDING 2
Contents
Introduction................................................................................................................................2
Company Background................................................................................................................2
Introduction of /chosen country.................................................................................................2
Political and legal Analysis........................................................................................................3
Political Analysis....................................................................................................................3
Legal Analysis........................................................................................................................3
Economic Analysis.....................................................................................................................4
Cultural Analysis........................................................................................................................4
Ethics and social Responsibility.................................................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6

BUSINESS EXPANDING 3
Introduction
Student Flight Centre is a company that deals in providing cheap international flight
deals and discounts to the students they also provide deals for hotel and travel reservations. In
present, the company is operating its business in countries like Australia, UK, South Africa
and New Zealand (Student Flight, 2018). Now the company want to expand its business to
some other country for that the company has chosen a South Asia country Bangladesh. This
report is developed to analysis the microenvironment of the selected country
Company Background
Student Flight Centre is travelling retail company, FCTG has opened its very first
Student flight store in 1995 the main aim behind the establishment of Student Flight stores is
to provide gain access to student airfare discounts. After a long period of steady growth the
company has re-launched its brand in 2006, with the re-launch the company has established
50 shops within 12 months. Student Flight centre is the most leading student flights and
adventures travel business company that has been expand its business in Australia, New
Zealand, South Africa and the UK (Student Flight, 2018). The main target market of Student
Flight Centre is Youth airfare and adventure market. In present, the company is operating
around 72+ stores in Australia only and few more stores in other countries. The company
offers a wide range of discount to the student on various facilities like best airfare, providing
budgeted 5 star hotels, passes of bus, festivals and events. The company provide other
various facilities such as online booking, 24/7 customer service, widest range of travel, travel
money options, youth travel insurance, excusive festival package, staff picks, best guarantee
and many more (Student Flight, 2018).