ASP Regional Bank: Business Problems, Smart Measures, and Changes Needed

BANKING

ASP REGIONAL BANK
About ASP Regional Bank
 ASP Bank is a multinational company listed in Hong Kong Stock
Exchange and its headquarter is in Hong Kong.
 Corporate Strategy and Vision of ASP Bank is provide better service to
the customers and effective banking operation system
 The main focus of the Bank is to foster revenue growth and to accomplish
increased investment in technology and improving customers journey.
Business Problems and Customer Pain Points
 The Business problem is that Customers Satisfaction is low and further
investments in the Customers On boarding Journey is required to
ensure customers satisfaction.
 Investment in technology and streamlining the process to remove
inefficiency is required for the benefits of the customers.
 Implementation of Customers Pain Points helps to understand the
problems of the customers and the resolution which must be adopted
by the bank is that effective service must be provided to the customers
to achieve the revenue growth at the end of the year.

 In case of the SMART objective, the company needs
to focus on the marketing goals.
 Bank needs to generate revenue of $100000 within 1
year of its incorporation.
 Customer relationship must be enhanced in order to
enhance the performance of the goals.
 The marketing mix of banking must be strong
enough to beat its competitors.
 The five years plan objective must be implemented
by the bank to further enhance its growth.
 Implementation of this strategy will further helps the
sponsors in making long term decision making
investments.
SMART MEASURES OF ASP BANK