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Case Study Analysis Name of the University Author Note Introduction

   

Added on  2021-04-17

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Business Development
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Running head: CASE STUDY ANALYSISCase Study AnalysisName of the StudentName of the UniversityAuthor Note
Case Study Analysis Name of the University Author Note Introduction_1

1CASE STUDY ANALYSISTable of ContentsIntroduction......................................................................................................................................2Major issues.....................................................................................................................................3Industry............................................................................................................................................3Product/market.................................................................................................................................4Five Forces analysis.........................................................................................................................4Bargaining power of suppliers.....................................................................................................5Bargaining power of buyers.........................................................................................................5Threat of new entrants.................................................................................................................5Threat of substitutes.....................................................................................................................6Rivalry among competitors..........................................................................................................6SWOT analysis................................................................................................................................7PEST analysis..................................................................................................................................7Value chain analysis........................................................................................................................8Ansoff matrix...................................................................................................................................9Generic strategies...........................................................................................................................10Conclusion.....................................................................................................................................11Reference List................................................................................................................................12
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2CASE STUDY ANALYSIS
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3CASE STUDY ANALYSISIntroduction The major issues that are present in the supermarkets of Britain is that the price of theproducts are being reduced to a great extent due to the rise in a large number of discounts.Supermarket such as Aldi and Lidl are increasing their profits by offering a large amount ofdiscounts to the customers for purchasing the products. Some of the experts are of the view thatthe rise of these companies has allowed them to take control over 20 percent of the shares thatwere present under Asda and Sainsbury (Heasman and Lang 2015). The major impact on thesestores is that they are losing out on their sales and have been forced to offer discounts on dailyitems such as bread and milk. This has affected their ability to increase their profits in the marketand as a result is facing stiff competition from the new supermarkets that are paving their way into the market (Fernie and Sparks 2014). There has been a rise in the number of discounted chains in the market of UnitedKingdom, which has affected the sales of the supermarkets. The discount chains are expandingon a rapid manner due to the increased rate of profitability, which has been causing trouble to thesupermarket chains that are present in the country (Ferniew, Pfab and Moore 2013). There has been an increase in the shopping lists of the customers on a weekly basis,which has been helping the local shops that are smaller in nature. Shopping frequently but at alittle amount has been increasing among the customers, as they are looking for the stores that aresituated closer to their place. This is due to the fact that most of the customers wants to drive lessand are of the thought that they want to reduce the wastage of food products (Ellickson 2016).There has been an increase in the shops near the small neighborhood so that the sales can beincreased to a great extent. The opening up of the stores in the high streets by the supermarket
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