Barriers and Challenges to Effective Communication in an Advertising Campaign

This article discusses the barriers and challenges to effective communication in an advertising campaign, including interpersonal, perceptual, and physical barriers. It also provides effective strategies to overcome these barriers, such as getting feedback, reducing distractions, effectively listening, and maintaining eye contact. The article cites relevant sources to support the discussion.

Advertising campaign

Table of Contents
PROJECT 1- Advertising campaign.........................................................................3

PROJECT 1- Advertising campaign
TASK
Barriers
and
challenge
s to
effective
communi
cation
Communication is basically defined as the way or any method through two or more people
to exchange their views, thoughts, ideas and other things. Having effective communication at t
areas helps organization to work smoothly, lowering down problems and increase their
Interpersonal Barriers: This basically occurs when the employees not being able to reach out to a
person’s and communicate with them. As, after a long gap of two years in the lockdown the worker
tech have lost their ability to effectively communicate or share their views, ideas and issues with ot
just that, but this results in putting a negative impact on the organization’s environment as well as, a
reduces their productivity too.
Perceptual Barriers: This barrier occurs when there is any problem in the perception of people wh
exchanging their ideas (Ghnayiem, 2018). Challenge occurs when some of the persons in firm don
vaccinated so the other working force won’t like to communicate with them. Not just that but this b
causes many ineffectiveness in the working of the firm as well. Along with that having such proble
efficiency in the operations of company.
Physical Barriers: any kind of physical factors which causes problems or issue in exchangin
thoughts represents physical barriers. Many of the employees of Brit-tech prefer their work from

pandemic as, they don’t like to use any sort of public transport for coming to office. These barriers
problems while working due to many factors being responsible for that. In addition, having such
result in downfall in the working environment of the firm.
.
Effective
strategies
for
overcomi
ng
barriers
Getting feedbacks: With the help of getting feedbacks results in r
communication gap between the people (Bakar, Shah and Xu, 2020). Not just that, but the
strategy an individual utilizes their way of speaking and in accordance to that being able to
communicate with others. Also provide assistance in getting to know about the areas t
smooth communication.
Less Distractions: Another strategy which most likely to help in reducing the
communication. As, having conversation in such a place with little to none distraction
efficient communication. With this one may able to hear clearly about the topic and respond
Effectively Listening: Another strategy which helps in closing the gap betwee
communication. Having actively listening sends respond in the way that the person is li
having the conversation. Not just that but it also provides assistance with any miscommu
occur. Apart from that, with the help of this strategy one may also overcome and m
misunderstandings between speaker and listener.

Maintaining Eye contacts: This strategy majorly aims at having or paying a close attention
person who’s speaking. Having a good eye contact with the person who’s speaking results in m
good communication. As, this basically shows that the listener is connected with the person peakin
a good conversation to happen.

REFERENCES
Books and Journals
Ghnayiem, S., 2018. Barriers and strategies for effective communication between parents and
children in the family. International Journal of Humanities and Social Sciences. 12(6).
pp.861-865.
Bakar, A., Shah, K. and Xu, Q., 2020. The effect of communication barriers on distance learners
achievements. Revista Argentina de Clínica Psicológica. 29(5). p.248.