BBC Business Report: Size, Scope, and Analysis

This report provides an in-depth analysis of the size, scope, and analysis of the British Broadcasting Corporation (BBC). It covers topics such as the impact of globalization, digital revolution, and interrelation of functions on the organization structure. The report also includes a Pestle and Swot analysis of BBC.

BBC Business report

Executive summary
The particular report stated the business type, size and scope of British Broadcasting
Corporation. This report also elaborated about the swot and pestle analysis of the company. The
interrelation among different departments of the company is discussed in this report. Besides
this, the impact of globalisation on the company is being mentioned in this report. Apart from
this various impacts of digital revaluation is defined in this particular report.

Table of Contents
INTRODUCTION...........................................................................................................................1
BBC and its scope, size and type.................................................................................................1
Pestle and Swot analysis of BBC.................................................................................................2
Interrelation of functions on organisation structure ....................................................................4
Impact of organisational elements on the business operations, strategy and elements...............5
The impacts of globalization on decision making or organisational strategy and business
operations. ...................................................................................................................................6
Impact of digital revolution on BBC and changes in lifestyles in use of social media..............7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
BBC News is a business division of the British Broadcasting Corporation. The company's
main responsible is collecting and broadcasting of news and various current affairs as well on
different platforms that includes Television, cellphone, YouTube channel etc. This report explain
the size, type and scope of BBC. Further, the report discuss the connection of various functions
of BBC basis on its organisation structure. Moreover, report examine the external or internal
factor in the context of PESTLE or SWOT analysis on business operations of BBC, along with
influence of the globalisation on organisational strategy, decision making. Lastly, the effect of
digital revolution in the business of BBC's and the lifestyle changes in the use of digital sites
and its impact on various practice of business and distribution systems that enable the use of
markets globally for BBC.
BBC and its scope, size and type.
BBC company is a broadcaster of the public services and its headquarters at London. It is one of
the oldest broadcaster nationally and become one of the oldest broadcaster across the world.
BBC has around thousands of employees globally that includes part-time, flexible and also
include fixed contract staff (Jones and Jones, 2019).
The company has a wider scope and its convert its business structure from private company to
public corporation. Public limited companies are define as the limited liability companies that is
able to sell it shares on stock exchange, however they are consider having minimum capital
requirement and must appoint at least two directors along with the company secretary. This type
of companies should need to file their annual returns. If consider about the BBC, in UK, the PLC
companies only allow to trade in shares only if they have trading certificates from companies
House and should include PLC to their name. PLC also have advantages of having various types
of shares like preference shares, ordinary shares and it has no limitations or restrictions and
redeemable shares in which its allow BBC to buy back the shares after certain period of time.
The main benefits in establishing PLC is that they can raise the finances by selling their shares to
the public, but the cost is slightly higher in order to setting up the PLC especially to smaller
businesses where it might difficult for them to raise finance from anywhere. BBC also banned
with regards of timing on presenting its news on different platforms and also required to source
all its news from the external wire services (Gilroy-Reynolds, 2017).
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BBC has recognised the company as geographically in spite of divisionally so that it better
provides its services to its audiences which is locating around the world (Maraj, 2020). It also
take the advantage of the high growth opportunities in several foreign markets. BBC also has
main role in providing wide range of activities as commercial, and its mainly connected with
some or the other with public services or output. Since the division of company is made, it is
become the highest generator of revenue and enlarges its growth. BBS also providing its services
and presenting news on various international or demotics network channels.
Pestle and Swot analysis of BBC
Internal and external factors influence the day to day business operations of BBC,
internal factors can get controlled by the management of the company such as, employees, staff,
culture of the company etc. on the other hand external factors are those which the management
of the company can't control and these factors influence the business and profit margin of the
company (Perera, 2017). External factors are economy, political factors, technology, legal, and
social culture etc.
Political factor
The British broadcasting corporation is the oldest and iconic broadcaster in the world. It
has been introduced by Royal Charter and managed by the Board of Governors (Mousourakis
and et.al, 2020). Political factor has influenced BBC a lot, as many government party were in
favour to do the privatisation of BBC, except this BBC has to work for public interest and this is
the main motive of this company. Apart from this, political changes and policies affect BBC, as
the government controls the licensing fees of the company.
Economic factors
Being a non- profit organisation, economic environment has impacted the working of
BBC, as this company don't work for profit so it hardly shares their part in the economy and the
GDP of the country, but even though BBC contributes in the economy in the form of license fee
which they pay to the government every year.
Social aspect
BBC is always been a trusted broadcaster of UK, so the company is working to deliver
most relevant, accurate and correct information to public. In the era of social media BBC has
made their place in the heart of its viewers (Shtal, 2018). To satisfy every age group of people
BBC has launched many channels for all whether it is for children, adults and old age people.
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Technological environment
As the technology is growing rapidly, it is also impacting on the choices and behaviour
of the consumer. Owing to which BBC has introduced its website where they frequently publish
news and informations.
Environmental issues
BBC has concern for the environment and take many steps to avoid the environmental
issues. To protect the environment BBC uses rainwater harvesting system in their head office
apart from this they avoid to use disposable cups and glasses in their office (Leiand, 2019).
Apart from this BBC uses energy saving light in the office for the sake of environment.
Legal aspect
BBC is owned by the government so the licensing fee has been decided by government, it
was an obligation imposed on the BBC that they didn't pay their fees of license. Besides, this
they have permitted to use broadcasting for the certain time period, they can't use this throughout
the life span of BBC.
Swot analysis
Swot analysis help the company to know its strength, and implement the same to reduce
and eliminate the threat and weakness. BBC is the old and global brand in the broadcasting and
by analysing Swot it can rule the market.
Strength
 Reputed and oldest brand
 The Biggest broad caster
 Modern and advance technologies
 Accurate marketing strategies
Weakness
 Operating cost is high
 Controversies
 Legal issues
Opportunities
 Earn the biggest position in the market
 Merger and partnerships
 Profitability
Threat
 Competition
 Introduction of local channels
Strength
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The biggest strength of BBC is that it is the oldest brand of broadcaster and has won the
heart of the viewers (Vlados, 2019). Apart from the oldest brand it is one of the largest brand in
the era of broadcasting. BBC is well versed with journalism and know how to stay ahead and
different from its competitors for that it has adopted different marketing strategies to always be
in the win-win situation. It has used highly advanced software and web design which other
companies are not using.
Weakness
The major issue which BBC is facing is that it has many obligations that it publishes
sensitive and controversial issues which hurts the community (Lopez, 2017). The another
weakness is that BBC using high operational cost as compared to its competitors. Apart from
this, BBC has to face many rumours and fake news for their brand name.
Opportunities
BBC has launched many new channels in entertainment, fashion and for kids so the
company is taking advantage, and using the opportunities. To rule the market BBC did merger
and partnership with different satellite channels to remain competitive in the market. BBC has
increased the profitability by entering in the Asian and South – America.
Threat
Competition is getting increased for BBC as CNN is giving a tough competition, except
this other local channels are increasing which attracting the viewers of BBC.
Interrelation of functions on organisation structure
As BBC is a big brand it has many departments who perform their individual role but the
company can get succeed only when all the departments works together and corporate each
other.
Marketing and HR
The work of these two departments are opposite in nature, marketing department make
research and know the position of competitors in the market, on the other hand HR department is
responsible for recruitment and training but the aim of both the departments is to bring the BBC
on next level. HR delivers the marketing strategy and goal of the company to the employee so
that they can perform their job enthusiastically and help the company to accomplish the goal.
Marketing and finance
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The collaboration of these two departments are totally opposite in nature, marketers need
money to make the market in favour of BBC, on the other hand finance department wants to
control. As marketing departments live in the market and they know the upcoming trends in the
journalism so according to that the make plans and policies, whereas finance department try to
fulfil all the financial responsibilities so that BBC don't have to face any legal obligation.
Marketing and R&D
Research and development is responsible to bring innovation in the BBC so that company
can remain competitive and always ahead of the competitors (Aso, 2017) On the other hand
marketing departments works to collect feedback and reviews of the customer so that they can
improvise their services and can get to know the need of the market as per the desires of the
viewers they can introduce new channels.
The organisational structure which the BBC is following is that, BBC has its trust, which is a
government body, this trust make all the policies of the BBC. After that they have executive
board which consist directors, they look for the corporation and run them. Then, they have
management board who are responsible for managing problems and issues and try to overcome.
This is the hierarchy of BBC organisational structure.
Impact of organisational elements on the business operations, strategy and elements
As BBC is owned and run by the government so it impacted operations, strategies and
elements of BBC. The higher authority like the BBC trust has the power to create the plan =s and
policies which the company need to follow. Apart from this the directors have the authority to
take necessary decisions, whether it is launching of new channels, making of marketing
strategies and conducting research about the strategies of competitors (Mishra, 2020). Directors
and higher authority give permission to other staff. Besides this BBC follows task culture
strategy in which the employees get a chance to work in a team by doing so BBC wants to
increase synergy in their office and work culture. By following this all the employees of BBC get
an equal opportunity to grow. Along with this BBC follows person culture in their business
operation which shows that BBC knows the importance and value of their employees and work
force. Apart from this BBC follows role culture in their company in which all the employees
have to perform different, and those roles are assigned by the higher authority of the company.
Role are segmented among employees on the base of their qualification, eligibility, and skills.
The power culture and policies of BBC affect the norms and models of the BBC which they are
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following for so long, the change in government also bring several; changes in the working of
BBC.
The impacts of globalization on decision making or organisational strategy and business
operations.
The changes are dynamic in business world and the global changes in the world like changes in
political, business activities, technological changes, communications, transport, that influence
all enterprises in order to change their strategies (Cohen, and et.al, 2020). All these factors
imposes the need for an organisation in its struggle for its survival in the marketplace. On the
other hand, a leader or manager of BBC is forced to take the decision as per the situation that
occur in the economy that includes the competitive pressure, limitation in market, demand for
lowering in cost in resources that forces leader to change their focus from old method to any
other alternative methods for successful operation of business in global market and its prime
purpose should be making competitive advantages (Johnston, 2017).
The development of communication technologies have greatly contributed in the process of
globalisation. Newly developed markets or its emerging also providing benefits to economic,
development in technologies and increasing opportunities in growth that globalisation provide to
the BBC channel. As the globalisation is increasing day by day, it provides so many advantages
to BBC, as its increases its presence and speed and it now easily done its operations and perform
in international markets (Dodd, 2018). The business manger of BBC should develop the different
techniques and strategies for internalization so that it effectively transform their organisation into
globally competitive markets. Manager should also need to take care of the cooperation of
supply, distribution or other main activities that is directly on the basis of international activities.
BBS also face number of challenges or huge pressure because its compete globally for their
country. All these challenges are resulted with maintaining the competitiveness, requires
companies in cutting down the costs, so that the clients is not considering that their products or
services is not costly. If the BBC is need to cut down the cost than the manager should strive to
bring the changes and ready to respond as per the local pressures to adapt to the changes as per
the requirements of local (Baccarella and et.al., 2020). This also requires to bring the
differentiation of their offers and techniques in various countries, so that they maintain the taste
of consumers. Further, also differentiation of distribution channels, human resources
management and most importantly the regulations of government. All these are very important to
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consider in the business operation at BBC, because if they bring tactics for differentiation of their
services, it automatically increases the cost for the company as its need additional cost. These are
pressures that BBC face if they operate in the global market, that results the company to adopt
for main strategies that includes global, multi-domestic or international strategy. Any of this
chosen by the company as per the cost-cutting or significance of adapting to local markets.
Impact of digital revolution on BBC and changes in lifestyles in use of social media
The emergence of digital revolution is now influence everything starting from eduction,
innovation, health, lifestyles or sustainability. Advancement in technologies will automatically
changes modals of business and community as a whole, since the emergence of new ecosystems.
The use Robotisation by BBC is significantly increases productivity. But, the increased profits in
the company cannot reflect on the income of the workers and less contribution that it make to
the society (Arli and Dietrich, 2017). So, BBC should need carefully build the policies in
adopting this type of policies and should connect with the productivity with increasing in
income level, tax and social contributions so that it address the serious issues of unemployment
that largely increasing in the society.
Adoption of technologies in BBC will help them in increasing their proficiency and productivity,
as it identifies the workers to utilize the best use of their skill, for example, they can use the
algorithms related so that it manage all the managerial related work and able to match their skills
with employees. Automation will also allow the effective work-flow management that higher the
productivity and provide merit based appraisal or promotion. It also helps all the managers to
have the control over all employees. BBC should need to carefully all the designs and regulate
all the aspects of economic or social of introduction of AI so that its maintain a standard level of
economic advantage and build security for society (Ardèvol-Abreu and Gil De Zúñiga, 2017).
The implementation of the technology in business operations and anticipation of AI needs to
make sure that each one is benefits of this technology, so that economic growth is also reflected
in living standard of all people.
Social media has made several changes in the living standard of people. It has changed lifestyle
of people and changes in lifestyle of people is affecting overall performance of companies. In
regard to BBC company or BBC news it can be said that latest technology or social media has
affected it to the great extent. In ancient era, people used to watch news on television and news
were only telecast on news channels. But with the increasing use of social media platforms like
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Instagram, Facebook and others, people can make themselves aware regarding information and
current market trends. People do not have time to see news channel and for earning money
several people have made their pages on social media platforms (Gaughan and Javalgi, 2018).
For making aware to local people, such pages provide detailed information. It has reduced
customers rate of this BBC news company. So, it can be said that latest technology and
increasing use of social media have some negative impacts on the performance of this company.
On the other hand, it can be said that with the help of making use of technology, BBC news has
made its online page and by providing all information to people it can increase customers
retention rate. So, overall it can be said that social media and changes in lifestyle in people have
both positive and negative impacts on the performance of this company (Nikolova, Rodionov
and Afanasyeva, 2017).
CONCLUSION
By analysing the entire report it can be concluded that, this report elaborated the various
type, size and scope of the company and how company can enhance its postilion by knowing
their size. Besides this, the impact of Pestle has been described in this report, after knowing all
the external factors how the company can make and change their existing plans and policies to
overcome the negative aspects of these factors. Apart from this, Swot analysis has been done in
this report by which the company can know its strength and opportunities and can use different
ways and plans to reduce the weakness and threat. The interrelation of all the functions has been
defined in this report, along with the importance of all the departments in the growth of the
company. Besides this, influence of globalisation on the strategy of the company and impact of
globalisation on its decision making has been discussed in this report. Apart from this impact of
organisational elements on business operation, strategy and decision making has been elaborated
in this report.
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REFERENCES
Books and Journals
Ardèvol-Abreu, A. and Gil De Zúñiga, H., 2017. Effects of editorial media bias perception and
media trust on the use of traditional, citizen, and social media news. Journalism & Mass
Communication Quarterly. 94(3). pp.703-724.
Arli, D. and Dietrich, T., 2017. Can social media campaigns backfire? Exploring consumers'
attitudes and word-of-mouth toward four social media campaigns and its implications
on consumer-campaign identification. Journal of Promotion Management, 23(6),
pp.834-850.
Aso, T., 2017. Crucial role of finance ministry in achieving universal health coverage. The
Lancet. 390(10111).pp.2415-2417.
Baccarella, C.V. and et.al., 2020. Averting the rise of the dark side of social media: The role of
sensitization and regulation.
Dodd, M., 2018. Globalization, pluralization, and erosion: The impact of shifting societal
expectations for advocacy and public good. The Journal of Public Interest
Communications. 2(2). pp.221-221.
Gaughan, P.H. and Javalgi, R.R.G., 2018. A framework for analyzing international business and
legal ethical standards.Business Horizons. 61(6). pp.813-822.
Gilroy-Reynolds, C., 2017. BBC News: Defining Britishness in the Early Twenty-First Century.
Johnston, L., 2017. New Content, New Challenges: UGC Use and Challenges Faced by BBC
News Journalists Covering Events in Syria. Reporting Te Middle East: Challenges And
Chances. Singapore: World Scientific Publishing Company. pp.61-77.
Jones, B. and Jones, R., 2019. Public service chatbots: Automating conversation with BBC
News. Digital Journalism. 7(8). pp.1032-1053.
Leiand et.al, 2019. SWOT analysis for the development of photovoltaic solar power in Africa in
comparison with China. Environmental Impact Assessment Review.77. pp.122-127.
Lopez and et.al, 2017. Leadership and dynamic capabilities: the role of HR systems. Personnel
Review.
Mishra, P., 2020. Role of Finance in Economic Growth in India: An Emperical Analysis. Journal
of Business Management & Quality Assurance (e ISSN 2456-9291). 3(2. pp.23-36.
Nikolova, L.V., Rodionov, D.G. and Afanasyeva, N.V., 2017. Impact of globalization on
innovation project risks estimation.
Perera, R., 2017. The PESTLE analysis. Nerdynaut.
Shtal and et.al, 2018. Methods of analysis of the external environment of business activities.
Vlados, C., 2019. On a correlative and evolutionary SWOT analysis. Journal of Strategy and
Management.
Cohen, and et.al, 2020. The safety profile of vedolizumab in ulcerative colitis and Crohn’s
disease: 4 years of global post-marketing data. Journal of Crohn's and Colitis. 14(2).
pp.192-204.
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Mousourakis and et.al, 2020. Earthen Architecture in Greece: Traditional Techniques and
Revaluation. Heritage.3(4).pp.1237-1268.
Maraj, V., 2020. The value of materiality in the digital era(Doctoral dissertation, City,
University of London).
Online
Murphy, F., 2018 BBC PESTEL & Environment Analysis [online] Available through:
<https://www.essay48.com/term-paper/13765-BBC-Pestel-Analysis>
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