BCO6604 Report on Customer Portfolio Management

Added on -2020-02-23

| BCO6604| 8 pages| 1479 words| 33 views

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Running head: CUSTOMER PORTFOLIO MANAGEMENT Customer Portfolio ManagementName of the Student:Name of the University:Author note:
1CUSTOMER PORTFOLIO MANAGEMENTExecutive SummaryThe following report is based on the Customer Portfolio Management. It is an tool that is used bthe marketers to evaluate their customers and the value created by them, based on differentcriteria of evaluation. In this process the customer profiles are made and based on theirsimilarities grouping is done, it lets the marketers plan strategies related to resource allocation sothat they get maximum profit. The following report contains discussion on the concepts ofCustomer Portfolio Management, its implementation, benefits and challenges.
2CUSTOMER PORTFOLIO MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Customer Portfolio Management concept...................................................................................3Benefits of Customer portfolio management...................................................................................4Implementation................................................................................................................................5Challenges in Customer Portfolio Management..............................................................................6Conclusion.......................................................................................................................................6References........................................................................................................................................7

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