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BCO6604 Report on Customer Portfolio Management

8 Pages1479 Words33 Views
   

Victoria University | Melbourne Australia

   

Customer Relationship Management (BCO6604)

   

Added on  2020-02-23

BCO6604 Report on Customer Portfolio Management

   

Victoria University | Melbourne Australia

   

Customer Relationship Management (BCO6604)

   Added on 2020-02-23

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Running head: CUSTOMER PORTFOLIO MANAGEMENT Customer Portfolio ManagementName of the Student:Name of the University:Author note:
BCO6604 Report on Customer Portfolio Management_1
1CUSTOMER PORTFOLIO MANAGEMENTExecutive SummaryThe following report is based on the Customer Portfolio Management. It is an tool that is used bthe marketers to evaluate their customers and the value created by them, based on differentcriteria of evaluation. In this process the customer profiles are made and based on theirsimilarities grouping is done, it lets the marketers plan strategies related to resource allocation sothat they get maximum profit. The following report contains discussion on the concepts ofCustomer Portfolio Management, its implementation, benefits and challenges.
BCO6604 Report on Customer Portfolio Management_2
2CUSTOMER PORTFOLIO MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Customer Portfolio Management concept...................................................................................3Benefits of Customer portfolio management...................................................................................4Implementation................................................................................................................................5Challenges in Customer Portfolio Management..............................................................................6Conclusion.......................................................................................................................................6References........................................................................................................................................7
BCO6604 Report on Customer Portfolio Management_3

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