Competitive Advantage Assignment 2022

COMPETITIVE ADVANTAGE
 Cost leadership – One of the important portfolio for the
UBUY is cost leadership. This support organization to
decrease cost. UBUY for leading the market address a
wide market in the industry. This organization has
standardized products to bring down the price of
products.
 Differentiation - UBUY uses differentiation strategy that
is based on the product equipping or service with the
attribute that replicated by the competitors. In value
chain organization applies differentiated strategy as
premium buyers capable enough to pay for
differentiated products.

COMPETITIVE ADVANTAGE
 Suitability, acceptability and feasibility criteria –
Management of the UBUY is enough capable to
challenge the business position. Management of UBUY
regularly focuses on the factors and alter them to
maintain good position of business. This organization
uses business model to promote sales in large number.

Potential strategy
 Value chain analysis – This consists many number of
actions of UBUY like primary and support activities. This
affect actions of business more immediately.
 Primary actions – These are production, outbound
logistics, Inbound logistics, services, marketing, and
sales.
 Support activities – Support activities of UBUY in the
Porter’s value chain analysis support the action of UBUY
that base on the link bbetween support action and
primary action. Support activities are infrastructure of
firm, HRM, technological development, and procurement.

Potential strategy
 Porter’s value chain analysis – There are basic steps
like sub activities for primary and support activity of
UBUY.
 Sub activities for primary activity - This can be
determined by generate a particular value. This include
three categories like direct, indirect, and quality
assurance.
 Sub activities for support activity – This is a very crucial
and time consuming application and increase base of
customers. It added a value creation.