Business Decision Making

BUSINESS DECISION
MAKING

Content
• Introduction
• Primary data collection
• Primary data Analysis
• Secondary data collection
• Analysis of secondary data
• Key findings
• Recommendations
• Conclusion
• References

Introduction
In the contemporary world where the competition among businesses is increasing, the
importance of data collection and its interpretation so that effective results can be found
that can help in decision making have also become important. In order to efficiently
compete in martlet and to sustain in the competitive market it is important that data is
collected using qualitative and quantitative methods so that an overall view of market can
be gained.

Primary data collection
When data is collected for the first time by researcher directly from
sources by the way of questionnaires, surveys, interviews etc. so
that fresh data can be gathered that can help in making correct
interpretations and evaluations.