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INDIVIDUAL BUSINESS REPORT AND PRESENTATION EXECUTIVE SUMMARY

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Added on  2021-02-18

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INDIVIDUAL BUSINESS REPORT AND PRESENTATION EXECUTIVE SUMMARY Business organisation aims at collecting relevant and important information that can help business organisation for specific purpose. Focus of the report is to collect primary and secondary data for the Full-Discount Ltd company that is newly incorporated company. EXECUTIVE SUMMARY1 INTRODUCTION 1 MAIN BODY1 Primary Data Collection1 Data Analysis 10 CONCLUSION 17 RECCOMENDATION17 REFERENCES 18 Appendix 19 INTRODUCTION on Business organisation makes use of relevant information that guides in

INDIVIDUAL BUSINESS REPORT AND PRESENTATION EXECUTIVE SUMMARY

   Added on 2021-02-18

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INDIVIDUAL BUSINESSREPORT ANDPRESENTATION
INDIVIDUAL BUSINESS REPORT AND PRESENTATION EXECUTIVE SUMMARY_1
EXECUTIVE SUMMARYBusiness organisation aims at collecting relevant and important information that can help business organisation for specific purpose. There two methods of collecting important information, i.e. primary data collection and secondary data collection. Primary data collection methods brings out relevant and original information for the research topic. Secondary data collection method includes information which is gathered by someone else but is being utilized by other person for other use or research. The present report will cover explanation of different data collection methods and its execution in particular business situation. Focus of the report is tocollect primary and secondary data for the Full-Discount Ltd company that is newly incorporatedcompany. Full-Discount Ltd. Company focuses on conducting the research in order to effectivelylaunch the business plan in the markets. This report focuses on providing an effective and detailed analysis and evaluation of current and prospective profitability and financial stability forthe Full-Discount Ltd. The report will also focus on designing questionnaires for collecting primary data for meeting the business objectives. Further the report will focus on secondary data collection and its analysis. The current report also investigates about specific facts that the conducted analysis has certain limitations as well which needs to be addressed effectively for getting better results.
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Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Primary Data Collection.........................................................................................................1Data Analysis........................................................................................................................10CONCLUSION .............................................................................................................................17RECCOMENDATION..................................................................................................................17REFERENCES..............................................................................................................................18Appendix........................................................................................................................................192
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INTRODUCTIONBusiness organisation makes use of relevant information that guides in decision makingprocess. The importance of data-driven decision making process is increasing. Data collectioncan be done through primary and secondary methods. This includes interview, questionnaire,survey methods or research. Full-Discount Ltd. Is a newly incorporated company that aims atdoing market research using both primary and secondary data collection methods. The marketresearch is part of business plan for launching the own discount supermarket chain in UK andgain competitive advantage over discounters B&M and Home Bargains. The report includescollection of relevant and accurate information that can guide organisation to meet targeted goalsand objectives. For collecting information within the report, primary and secondary methods areused and analysed as well. MAIN BODYPrimary Data CollectionBusiness organisation relies on data-driven decision making process as it can ensure tobring out better results and outcomes. The newly incorporated company, Full-Discount Ltd. aimsat doing market research in order to identify the needs and wants of target customers and howthey get attracted towards other brands (Brace, 2018). The results of the research study will beused for unveiling the supermarket brand that can offer ideal product variety in value-orientedand cost-effective way. B&M and Home Bargains affect and makes other UK's big supermarketsto struggle to remain competitive in the markets and also to prevent market share from decliningfurther. These companies are considered as disruptive competitors to big supermarkets of UK.Therefore, the Full-Discount Ltd companies aims at collecting relevant data from both primaryand secondary methods so that it can launch own supermarket chain business that can rival thediscounters B&M and Home Bargains and other big supermarkets of UK. Primary data can be collected through survey methodology, interviews, experiments andfield observation methods (Krosnick, 2018). The Full-Discount Ltd company selects surveymethodology for conducting market research as it helps uncovering all the answers andrequirements. The research based on survey methodology helps in comparing the results ineffective way. The survey methods provides clear snapshot regarding behaviours and attitudes oftarget survey population and it also includes clear detail on thoughts, opinions and their1
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comments. Full-Discount Ltd makes use of survey method and it includes gathering of data usinglist of questionnaire. The research is conducted by using sampling frame method which is amethod for gathering and selecting sample data. The sample data refers to the set of datagathered from statistical population using defined procedure. Full-Discount Ltd makes use ofsampling technique for conducting research because it provides advantage of ease for using thedata and it accurately represent the larger population (Bell, Bryman and Harley, 2018). QuestionnaireFollowing is given the list of questionnaire that helps in conducting the market researchstudy. The questionnaire helps in identifying the factors that attracts customers to the discountersB&M and Home Bargains. The questionnaire also helps in comparing the preferences of samplepopulation customer between the discount supermarkets and other big supermarkets of UK suchas Tesco, Sainsbury's, Asda and Morrisons (Kumar, 2019). For conducting market research, thesample population is randomly selected. The results and responses of questionnaire helpsmanagement understand the various important and affecting factors and supports in framingpolicies and plans for launching the supermarket in UK.1. Your age belongs to which category?18-27 28-38 39-4950 and above21234Age group1234
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