Business Development Plan for Beauty World

Business Development Plan
for Beauty World

Table of Contents
Executive Summary.........................................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY ..................................................................................................................................4
Opportunities for Growth.............................................................................................................4
Funding Plan................................................................................................................................7
Financial Goals............................................................................................................................8
Sales & Marketing Activities.....................................................................................................10
Teams Need...............................................................................................................................11
Conclusion & Recommendations..................................................................................................12
REFERENCES................................................................................................................................1

Executive Summary
This report had the idea on which the company have to work for generating more
revenue. The idea is of product development where the company will introduce a product with
fewer chemical and provides various new services. The company gets their funds from either
family/friends, crowdfunding or angel investors. It is because they are beneficial for the
company to work with. The financial goals are also analysed in the report short term goals are
mainly based on how business can meet the needs of the customers. The long term goals are
profit oriented. There are various marketing as well as sales activities which the company will be
following for improving the customer base.

INTRODUCTION
Business plan generates the new idea for the business as well as evaluate the viability of
the plan offered. Beauty World is a company which is dealing in the cosmetics, make up and
various other products. They generate the revenue by selling these products to their target market
by adapting various techniques. There current customer base is of middle aged women who are
interested in purchasing the beauty product. The product provided them are of good quality when
compared to their prices.
This report will discuss the competitors as well the swot analysis of the company. It
further discloses the opportunities which will be beneficial for the business. It will also discuss
funding plan as well as financial goals which the company will have to follow. After that it
discuss the marketing or sales activities as well as team needs of the company.
MAIN BODY
Opportunities for Growth
Target Market & Competitors Landscape
The target market of Beauty World Cosmetics are the women who are of the middle age
group. Also, as they provide make up as well as hair essentials the target market for these
services are women. There are various competitors of beauty world some of them are discussed
below:
 Victoria Beauty Salon
 Beauty Essence
 Beauty & Melody
 Oblique Beauty House
 LY Beauty London
 Radiance London
 Harrods Hair & Beauty Salon
 Unique Beauty
SWOT Analysis
 Strengths — There are various strengths for the Beauty World Business as they are
providing variety of products to its customers. The products offered are liked by their