Business Plan for Herbal Beauty Salon

REPORT: BUSINESS PLAN

TABLE OF CONTENTS
Company Overview.................................................................................................................................3
Aim..........................................................................................................................................................3
Vision......................................................................................................................................................3
Mission....................................................................................................................................................3
Objectives................................................................................................................................................4
Market/ Industry analysis........................................................................................................................4
Marketing Mix.........................................................................................................................................6
Competitor Analysis................................................................................................................................7
STP Analysis...........................................................................................................................................8
Sales and Marketing strategy.................................................................................................................10
Finance and funding plans.....................................................................................................................10
Management teams................................................................................................................................10
Monitoring and Control.........................................................................................................................11
REFERENCES........................................................................................................................................12
PESTLE Analysis in Beauty Industry. 2021. [Online] Available through:
https://pestleanalysis.com/pestle-analysis-in-beauty-industry/..................................................................13

EXECUTIVE SUMMARY
The project report shows the business plan of a startup venture that is executed to achieve the
organizational objectives of the business. The business plan enunciates the complete design
related to the operations, funding, marketing strategy and the market analysis. The services that
are covered in the business are related to the makeovers of the men and women in the society by
offering them herbal cosmetic treatments to various skin issues. This will help the business attain
the competitive advantage in the market among the other competitors within the industry. Also if
the business idea is viable and shall have required competencies in the market then it shall be
fulfilling all the organizational objectives of the company.
The in-depth analysis of the business idea will show the viability of the business and whether it
is a profitable venture in the existing competition and scope of the market.
Company Overview
The business plan that can be undertaken by the entrepreneur is of opening the herbal
beauty salon in the urban area spread across various cities of UK. Nowadays the beauty,
skincare, health care industries are at boom and these products and services as offered by the
company are in demand especially in the urban localities. There are averagely more woman in
the society who are conscious about their beauty and skin care and are confident when they look
good. The entrepreneur thinks of starting the herbal beauty parlour when the services shall be
provided using the organic and chemical free products leaving no side effects on the client’s skin
(Tokarski, Tokarski and Wójcik, 2017). These days due to the increased health concerns and
safety the inclination is towards organic products which has created the scope for the salon in the
market. The services that are covered in the business are related to the makeovers of the men and
women in the society by offering them herbal cosmetic treatments to various skin issues. This
will help the business attain the competitive advantage in the market among the other
competitors within the industry. Also if the business idea is viable and shall have required
competencies in the market then it shall be fulfilling all the organizational objectives of the
company.
Aim
The aim of conducting the business is to provide the quality services to the customers
with the use of efficient organic herbal cosmetic products. The services should be provided up to
the needs and expectations of the customers. Another major aim is to establish the brand
reputation among the target customers of the company and attain competitive edge in the market.
Vision
The vision of the brand is to generate value for the money paid by the customers and to
derive satisfaction through the enchanting natural touch of Ayurveda and relieving experience.
One of the most significant that the business carries is to revive the authenticity of the nature and
aims at curbing the varied skin and health related issues with the use natural herbs.
Mission
The mission of the company is to establish itself as the market leader and prosper through
attaining the profitability and the brand value for the business. Work with the highly qualified

personnel’s performing with integrity, values and commitment to deliver high standards of
services (McKenzie and Sansone, 2019).
Objectives
There are some objectives with which the company shall be functioning or operating in
the market. The major aim is to fulfil the following objectives of the business:-
 Maintain a positive growth rate by increasing the profits up-to 5% in the next financial
year.
 To widen the potential target market of the salon by 8%, by capturing the niche market.
 To generate value for the stakeholders of the business and earn their loyalty for the brand.
Market/ Industry analysis
PESTLE Analysis
Political
The herbal beauty salon is highly affected by the political factors that are there in the
external environment of the company. This is because the operations of the beauty salon are
dependent on the governmental policies and the decisions and so political stability in the
economy shall be governing the success of the business. The skin related products are used
which are to be applied very cautiously so that no risks are caused to the customers in the
business. The ingredients used for the treatments are banned in some parts and have to be
imported or exported, so the government and its decisions play the key role.
Economic
The economic state of a country also highly affects the growth and success of the herbal
beauty salon. If the state of economy is facing recession and depression thereby lowering down
the personal disposable income and the purchasing power of the customers, in that case it shall
be impacting the business in the negative manner. Since the salon is not the basic requirement
rather it is luxury so if the disposable income is less than this shall be the last preference
(McKenzien and Sansone, 2017). Apart from that the other factors like interest, foreign
exchange, inflation, employment of the country are also the deciding factors for the economic
prosperity of the business.
Social
The social environment consists of the trend and the lifestyle that is currently being
followed by the customers pertaining to the potential target market of the company. These days
due to the increased consciousness towards the health and beauty, this industry is at boom and
has much more scope to grow further. Also the awareness regarding the chemical oriented
products and their side effects on the skin shall be inclining the tastes and preferences for the
herbal and the organic products. Another social impact is that the women feel motivated and
confident if their skin is flawless and beautiful. The social message regarding woman
empowerment and the gender equality is being promoted by the application of the same.