Globalization and Internationalization: Strategies for Business Expansion

This document discusses the strategies for business expansion through globalization and internationalization. It explores the advantages and disadvantages of global expansion and provides insights into the Ansoff Matrix and its application in expanding business at the international level.

Becoming a Professional: Critical Enquiry
Assessment 1
Reflective writing
Gibbs Reflective Cycle was introduced by Graham Gibbs in 1988 fir
giving structure to learning from their experience. Respective framework help
in examining experience which individual gain while conducting overall
framework. This Gibbs Reflection Cycle will be going to conduct reflection on
globalisation and digital marketing topic. It covers 6 stages of reflection such
as description, feelings, evaluation, analysis, and conclusion and action plan.
My experience and learning while conducting assignment on globalisation and
digitalization are as follows :-
 Description – My experience was good of conducting this assignment
on topic Globalisation and digitalisation. By conducting this I will be
able to learn several things related to concept of globalisation and
digitalisation as well as gain depth knowledge related to topic. If I need
to conduct research in future on same topic I will be able to complete
my research in effective manner and gain positive outcomes.
 Feelings – My feeling and thoughts related to respective assignment is
good because I learned several things. With the assistance of this my
knowledge get enhance in effective manner. When knowledge get
develop in relation of anything then positive thoughts related to the
same develop in effective manner as well as positive outcome gains. If
in future I work in any organisation and they implement globalisation
and digitalisation within their working then I will able to give them
suggestions in effective manner that what major steps they have to take
for reducing chances of threats and gaining opportunities.
 Evaluation –My overall experience of conducting assignment was good
as I gain depth knowledge related to globalisation and digitalization.
Along with this, I learned that it is important for an organisation to
implement to conduct market research while globalising their business.
But there was some bad experience also as I face difficulties in
gathering data and information related to same. Along with this given
time was also not appropriate because globalisation and digitalization
is wide concept and understanding this required appropriate time.
 Analysis – From overall assignment on globalisation and
digitalization it has been determined that it is important for an
organisation to have proper knowledge about market while
expanding their business. Because through knowledge only they
will be able to serve their customers in proper manner as well as
fulfill their need and wants. Along with this, through
globalisation an organisation will be able to grab several
opportunities, generate revenue, and enhance their customer base
and many more.
 Conclusion –I learned globalisation and it’s important for an
business firm as well as it has been determined by me that for an
organisation it is essential to implement digitalization tools in
their working because with the assistance of this they will be able
to grab attention of people in better manner.
 Action plan –If I will be going to do study on same topic in future
then first I will divide my task in small manageable chunks with
required time period. Because with the assistance of this issue
related to time will never face again in future.
Assessment 2
Introduction
While conducting an operations in a firm there are numbers of issues
arise related to the business and management as well as these can be
impact on the operations of a firm negatively. So it is essential for an
organization to consider as well as analyzes issues related to management
and business because that helps in developing effectively strategies and
plans successfully. These issues can be related to changing nature of
work and employment, sustainability and corporate social responsibilities
as well as also include globalisation and internationalization. Topic
selected for respective poster is globalisation and internationalization that
is related to the different aspects such as global expansion, outsourcing,
movement of the workers, impact on local economy as well as society
and many more. The respective report will include information related to
the global expansion which is considered as essential factor for the
company for grow themselves successfully in the competitive market.
The respective report will also include theory or model related to the global
expansion of the business as well as it also include recommendation for the
effective improvement. Moreover respective report will also include
reflection related to the respective report development.
Main Body
The topic which is selected for the respective poster is Globalization and
Internationalization; it is so because for every business and management it is
essential that they must conduct expansion of their business because that will
provide those huge opportunities as well as benefits (What Is a Global
Expansion Corporate Strategy?, 2020). This will include benefits like
increase in customer’s base, profitability ratio, market shares, goodwill,
numbers of investors and many more. Moreover, globalization and
internationalization leads to attainment of several opportunities which help in
attaining desire goal as well as objectives successfully and effectively. As per
the perspective of David Ingram, 2020, A corporate global expansion strategy
or plan is considered as thought of corporation’s formal plan which is used by
a company for the expansion of business successfully. For conducting global
expansion a company need to conduct consideration of some essential
continents which is exist at the global level. An organization use or adopt
numbers of tactics in order to attain their desire goal i.e. global expansion
plan such as exporting goods, licensing, forming strategies partnerships,
conduct acquisition of business, develop new strategies, adopt new
technology and many more. For example – if a retail who is conducting
business in United Kingdom market wants to expand its business operations
and functions at international level then they can adopt different methods or
techniques from which some are mentioned below:-
 Exporting and licensing – According to this a company may conduct
exporting of their product to the different nation and their supplier will
sell that product to the market. Through this a company able to
increase their market shares as well as customer’s base. In addition to
this they may also conduct licensing that is an agreement which allow
foreign companies to conduct business or selling in other market. It is
also considered that exporting and licensing open the door around the
world for enhancing the business successfully and effectively.

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Becoming a Professional: Critical Enquiry
Becoming a Professional: Critical Enquiry
 Strategic partnership – According to this an organization may conduct
partnership or joint venture with other firm at the different nation and it
will involve huge direct investment so that firm can operate business
effectively at the specific location. Moreover, international strategic
partnership leverages the local brand equity by offing exclusive
allocation rights at the specific market. In addition to this, partnership
also provides opportunity to exhibited company products in several
areas which increase the customer’s ratio and sales successfully.
These are the main strategies which are adopted by a company in order
to expand their business at the global level because they mainly want to
increase their customer’s base, profit ratio, market shares and many others
factors. Furthermore, according to the perspective of Sinead, 2019, good
global expansion is help a company in attaining their desire goal as well as
objectives in effective manner that are related to expansion of profit, market
shares and customer’s base. According to author when a company adopts
global expansion method they experienced several advantages as well as
disadvantages which help them in attaining their desire goal as well as
objectives in successful manner (The Advantages and Disadvantages of
International Expansion, 2020). Below some of the main advantages as well
as disadvantages are given below:-
Advantages of global expansion
 Provide entry to new market – Through the global expansion a
company gets entry to the new market which helps in increase in
customer’s base which directly leads to enhancement in the sales as
well as profitability ratio successfully. It will also help a firm in
increasing their goodwill in the market effectively.
 Grant to local talent – According to this advantage when a company
expand their business in the international market they able to grant the
local talent which help them in understanding culture, trends and
behaviour in more effective manner. This will directly help in decision
making process.
 Enhance business growth – In respect of this factor, a company able to
increase their business by conducting global expansion because when
an organization start conducting their business at the international level
they able to reach more customers or audiences.
This will directly help them in increasing sales as well as
profitability ration in effective and successful manner.
 Gain competitive advantage – According to this when a company
expand their business at the international market they able to
grow their business which help in gaining competitive advantages
in the successful manner. Moreover it will also help them in
getting more market shares at potential marketplace.
Disadvantages of global expansion
 Cost of developing and termination of entity – The main demerit
of expanding business at the international level is that it increases
the expenses as well as budget of the company. Due to which
they need to manage other work so that they can manage funds in
proper manner within the workplace.
 Risk of compliances – This will include risk related to
compliances that may take plan while expanding business at the
national as well as international level. This is so because due to it
company management need to develop new strategies as well as
plans as that will help in attaining desire goal.
 Cultural barriers and business practices – It is one of the main
barriers while expanding business at the international location.
This generally takes place because the culture as well as ways of
conducting business practices is different in different nations.
Due to which company management need to develop strategies
before expanding as well as these strategies must be based on
market analysis.
 Management of national and international employees – The
working culture of different nation are different so company
management need to develop different management practices for
national as well as international employees according to the
specific nation rules, policies and regulation.
These advantages and disadvantages need to be considered by a
company while conducting global expansion as that will help in developing
effective decision as well as plan successfully. Moreover there are several
different models or theories which an organization may adopt while
adopting global expansion. It is so because that will help in developing
effective decision as well as action plan for the adopting globalization as
well as internationalization in effective manner. For example if a company
wants to expand their business at the international level they can adopt
Ansoff matrix which is explained below:-
Ansoff Matrix
 Market penetration – According to this matrix of respective model a
company will try to develop strategies through which they can
sustain in existing market with existing products. In respect of this
they need to develop effective strategies as well as plans related to
the promotion and advertisement.
 Product development – In respect of this matrix an organization need
to develop a new product for the existing market because they want
to sustain in the specific market. Moreover through it firm also able
to attract as well as retain more customers from existing market.
 Market development – It is considered as factor which is mostly use
for the globalization because in it an organization will expand
business into the existing firm so that they will attract more and more
customers. This will include customer’s base, market shares, market
presence, profit and goodwill.
 Diversification – According to the respective matrix a company will
develop a new product in order to expand their business into the
existing market. It is so because through it firm able to expand their
business into the new market. It also leads to globalisation and
internationalization.
Through this model a company able to determine which strategy is
more appropriate for them in order to expand their market at the
international level. this will also help in developing more effective strategies
as well as plans that help in adopting the most appropriate and effective
strategies for the growth of business successfully.
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