Globalization and Internationalization: Strategies for Business Expansion

Becoming a Professional: Critical Enquiry
Assessment 1
Reflective writing
Gibbs Reflective Cycle was introduced by Graham Gibbs in 1988 fir
giving structure to learning from their experience. Respective framework help
in examining experience which individual gain while conducting overall
framework. This Gibbs Reflection Cycle will be going to conduct reflection on
globalisation and digital marketing topic. It covers 6 stages of reflection such
as description, feelings, evaluation, analysis, and conclusion and action plan.
My experience and learning while conducting assignment on globalisation and
digitalization are as follows :-
 Description – My experience was good of conducting this assignment
on topic Globalisation and digitalisation. By conducting this I will be
able to learn several things related to concept of globalisation and
digitalisation as well as gain depth knowledge related to topic. If I need
to conduct research in future on same topic I will be able to complete
my research in effective manner and gain positive outcomes.
 Feelings – My feeling and thoughts related to respective assignment is
good because I learned several things. With the assistance of this my
knowledge get enhance in effective manner. When knowledge get
develop in relation of anything then positive thoughts related to the
same develop in effective manner as well as positive outcome gains. If
in future I work in any organisation and they implement globalisation
and digitalisation within their working then I will able to give them
suggestions in effective manner that what major steps they have to take
for reducing chances of threats and gaining opportunities.
 Evaluation –My overall experience of conducting assignment was good
as I gain depth knowledge related to globalisation and digitalization.
Along with this, I learned that it is important for an organisation to
implement to conduct market research while globalising their business.
But there was some bad experience also as I face difficulties in
gathering data and information related to same. Along with this given
time was also not appropriate because globalisation and digitalization
is wide concept and understanding this required appropriate time.
 Analysis – From overall assignment on globalisation and
digitalization it has been determined that it is important for an
organisation to have proper knowledge about market while
expanding their business. Because through knowledge only they
will be able to serve their customers in proper manner as well as
fulfill their need and wants. Along with this, through
globalisation an organisation will be able to grab several
opportunities, generate revenue, and enhance their customer base
and many more.
 Conclusion –I learned globalisation and it’s important for an
business firm as well as it has been determined by me that for an
organisation it is essential to implement digitalization tools in
their working because with the assistance of this they will be able
to grab attention of people in better manner.
 Action plan –If I will be going to do study on same topic in future
then first I will divide my task in small manageable chunks with
required time period. Because with the assistance of this issue
related to time will never face again in future.
Assessment 2
Introduction
While conducting an operations in a firm there are numbers of issues
arise related to the business and management as well as these can be
impact on the operations of a firm negatively. So it is essential for an
organization to consider as well as analyzes issues related to management
and business because that helps in developing effectively strategies and
plans successfully. These issues can be related to changing nature of
work and employment, sustainability and corporate social responsibilities
as well as also include globalisation and internationalization. Topic
selected for respective poster is globalisation and internationalization that
is related to the different aspects such as global expansion, outsourcing,
movement of the workers, impact on local economy as well as society
and many more. The respective report will include information related to
the global expansion which is considered as essential factor for the
company for grow themselves successfully in the competitive market.
The respective report will also include theory or model related to the global
expansion of the business as well as it also include recommendation for the
effective improvement. Moreover respective report will also include
reflection related to the respective report development.
Main Body
The topic which is selected for the respective poster is Globalization and
Internationalization; it is so because for every business and management it is
essential that they must conduct expansion of their business because that will
provide those huge opportunities as well as benefits (What Is a Global
Expansion Corporate Strategy?, 2020). This will include benefits like
increase in customer’s base, profitability ratio, market shares, goodwill,
numbers of investors and many more. Moreover, globalization and
internationalization leads to attainment of several opportunities which help in
attaining desire goal as well as objectives successfully and effectively. As per
the perspective of David Ingram, 2020, A corporate global expansion strategy
or plan is considered as thought of corporation’s formal plan which is used by
a company for the expansion of business successfully. For conducting global
expansion a company need to conduct consideration of some essential
continents which is exist at the global level. An organization use or adopt
numbers of tactics in order to attain their desire goal i.e. global expansion
plan such as exporting goods, licensing, forming strategies partnerships,
conduct acquisition of business, develop new strategies, adopt new
technology and many more. For example – if a retail who is conducting
business in United Kingdom market wants to expand its business operations
and functions at international level then they can adopt different methods or
techniques from which some are mentioned below:-
 Exporting and licensing – According to this a company may conduct
exporting of their product to the different nation and their supplier will
sell that product to the market. Through this a company able to
increase their market shares as well as customer’s base. In addition to
this they may also conduct licensing that is an agreement which allow
foreign companies to conduct business or selling in other market. It is
also considered that exporting and licensing open the door around the
world for enhancing the business successfully and effectively.