Beechworth Honey's UK Market Entry Strategy: A Comprehensive Analysis

MRKT20057
Global
Marketing
Report

HELLO!
My name is (Name of
student)
I am enrolled in MRKT20057. I am in
front of you guys to present my view on
the strategies that Beechworth honey
can take to enter in UK market.
2

“This presentation includes
the marketing strategy for
Beechworth Honey that
they can use while entering
UK Market. This include
market selection, mode of
entry, competitive
strategies and the
marketing mix strategies
3
Introduction

Beechworth Honey
•It is one of the leading
companies that
produces Honey and
related products in
Australia.
•They also have
products related to
beauty which are made
from the honey and also
they deal in foods and
drinks made from honey
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