Strategic Management for Natural History Museum

Strategic Management

Table of Contents
Strategic Management.................................................................................................................1
INTRODUCTION.......................................................................................................................3
MAIN BODY...............................................................................................................................3
CONCLUSION............................................................................................................................7
REFERANCES............................................................................................................................8

INTRODUCTION
This report includes strategic plan for Natural History Museum with Egyptian Museum
or museum which is also known as Museum of Cairo which is situated in Cairo, Egypt. This
report includes various modes through which Natural History Museum can expand its
operations and cab establish alliances with other organisation in international market. This will
allow organisation to become internationalized.
MAIN BODY
The museum can enter into international market through various modes of entry which
are-
Joint Venture, Export, Licensing and Franchising and Wholly owned subsidiary.
All these are forms through which firms can enter into strategic alliances with other firms.
There are various factors most importantly advantage and disadvantages of all these modes
which are required to be considered before company select one mode of entry.
Advantage and disadvantage of Joint Ventures are-
More and improved resources(Tower, Hewett and Fenik, 2019).
Temporary in nature.
Sharing of risk and cost.
Chances of Success are higher.
In international joint venture acceptance by people of other country can be easily meet.
Disadvantage of the Joint Ventures are, Flexibility of the firm can be restricted (Nippa and
Reuer, 2019). Difference of objectives.
When company consider Export as an option for strategic alliance and internationalization its
advantages and disadvantages are as follows-
Benefits of Exporting are increase in sales (Miller and Weinberg, 2017).
Increase in profit.
Decrease in cost.
Increased market for the same goods and services.
Disadvantages of Exporting are extra cost and increased price of product due to transportation
and taxation(Rosado-Serrano, Paul and Dikova, 2018).