Beerenberg Pyt Ltd – Market Strategy and Plan

Running Head: BEERENBERG PYT LTD 1
Beerenberg Pyt Ltd – Market Strategy and Plan
Student Details

BEERENBERG PYT LTD 2
Contents
Introduction......................................................................................................................................3
PESTLE Analysis............................................................................................................................3
Political Factor.............................................................................................................................3
Economic Factor..........................................................................................................................3
Socio-cultural Factor....................................................................................................................4
Technological factor....................................................................................................................4
Legal Factor.................................................................................................................................4
Environmental Factor...................................................................................................................4
Competitor Analysis........................................................................................................................5
SWOT Analysis...............................................................................................................................6
Conclusion.......................................................................................................................................7
Reference list...................................................................................................................................7

BEERENBERG PYT LTD 3
Introduction
Marketing Strategy of any organization can influence the growth of the organization to
execute a good marketing strategy it is important to understand the internal as well as external
factors which can impact the segmentation as well as positioning of the company.
Beerenberg Farm is an Australian producer of jams, condiments, sauces, and dressings,
located in Hahndorf in the Adelaide Hills of South Australia (Beerenberg, 2019). Beerenberg
Pyt ltd. has won various business and food awards including South Australian Premier’s food
award for introducing new technology in food and grocery industry The company is expanding
with introduction 50 new diversified products. The company has also provided employment to
85 South Australians.
The objective of this report to propose a strategic plan by analyzing internal and external
factors which impact the business. To conduct Situational analysis; PESTLE, Competitor
Analysis and SWOT analysis are considered in the report.
PESTLE Analysis
The major factors which describe the external environment of an organization are divided
into following factors:
Political Factor
In this factor, the political decisions laws and policies impact the organization in positive
or negative way. Beerenberg Farm is located in Adelaide Hills of South Australia. In this part of
Australia, the urbanization is rising rapidly and there are lot of complaints from neighborhood
about agricultural practices such as harvesting and spraying. However, some of the political
parties are supporting farms by stating the legislation which is “Right to Farm” (Hanifie,
2018). Beerenberg farm and wine yards have a huge influence on tourists; and the Australian
government support tourist projects.
Economic Factor
The country economic condition impact the household consumption. Australia’s
economic growth has mixed performance from last three years. The growth has mostly slowed