logo

Hotel & Hospitality Management - PDF

   

Added on  2021-06-17

9 Pages1621 Words38 Views
Running head: HOTEL & HOSPITALITY MANAGEMENTHotel & Hospitality ManagementName of the StudentName of the UniversityAuthor Note

1HOTEL & HOSPITALITY MANAGEMENTTable of ContentsDiscussion........................................................................................................................................2External macro environment........................................................................................................2Political factors........................................................................................................................2Economic factors.....................................................................................................................3Socio-cultural factors...............................................................................................................3Technological..........................................................................................................................4Legal........................................................................................................................................4Environmental..........................................................................................................................4Demographic............................................................................................................................5Competition.............................................................................................................................5Conclusion.......................................................................................................................................6Reference List:.................................................................................................................................7

2HOTEL & HOSPITALITY MANAGEMENTIntroduction The hospitality industry refers to a number of fields that belongs to the service industry.Hospitality industry chiefly includes event lodging, transportation, cruise line, event planning,theme parks and other additional fields within the tourism industry. Being an exotic location,Australia is considered to be an ideal destination for hospitality organizations to flourish. In thisreport, the analysis of the External macro environment of the hospitality industry in Australiawill be performed. This report will include analysis of the impact of demographics, social andcultural forces, economic conditions, competition from the existing organizations and technologyof the hospitality industry of Australia.DiscussionExternal macro environment The external macro environment analysis includes the uncontrollable factors that imposea high impact on the decision-making of the management of Hospitality organizations inAustralia (Czinkota et al., 2014). By analyzing the above-mentioned factors, the Hospitalityorganizations develop the capability of understanding the market of Australia and this, in turn,will help them to implement effective strategies for enhancing the revenue of the organization. Inorder to assess the hospitality market of Australia PESTLE analysis has been performed below:Political factorsThis factor refers to the degree to which the Australian government influences theHospitality industry of the country. Considering the fact that a huge number of the yearly taxcomes from the tourism industry of Australia, the Australian government is highly supportive.According to the latest data, 8.2 million international tourists have visited Australia by the end of

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
CHM601 Contemporary Hotel Marketing
|8
|1674
|104

Business Process of Lantern Hotel
|9
|1983
|33

Micro and Macro Forces affecting the tourism and hospitality Assignment 2022
|4
|751
|66

Environmental Analysis of JW Marriot Hotel in Australia
|13
|2300
|324

Tourism Australia impact on Hospitality
|5
|947
|175

CHM601: Contemporary Hotel Marketing Assignment
|6
|1591
|37