This proposal outlines a plan to improve the performance and impact measurement of Bell Shakespeare, including a literature review, recommendations for effective utilization of space and technology, and a methodology for data analysis. The deliverables include a framework for measuring impact, evaluating new programs, implementing proposed recommendations, and suggestions for program reconstruction. The project plan includes client meetings, data collection and analysis, recommendation and development, report design, and final presentation and submission. The benefits of this proposal include guidelines for gaining convenience for existing and new online activities, creation of a website for reaching a large number of audiences, infrastructural development, and surveys and feedbacks. The legal disclaimer highlights the financial parameters and unpredictable costs and scope of the project.