Marketing Communication Plan for Ben and Jerry's Ice Cream

BMM5562 Individual
Marketing
Communications

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Stages included in marketing communication plan.........................................................................1
Purpose and Mission........................................................................................................................2
STP analysis.....................................................................................................................................3
Choosing the Targeted Marketplace................................................................................................3
Choosing the distinctive marketing proposition..............................................................................3
Marketing Communication Mix......................................................................................................3
Branding Elements...........................................................................................................................4
Performance Indicators....................................................................................................................4
Media Mix Strategy.........................................................................................................................4
Carrying out the Marketing Communications Strategy...................................................................5
Plan for Campaign Management.....................................................................................................6
SWOT evaluation............................................................................................................................6
Brand Audit.....................................................................................................................................6
Self reflection...................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
This report is a team presentation and thus all of the individuals have done great effort to so
that the project can be done as per the requirements. The initial stage in gaining additional clients
for a business or company is creating a marketing approach (Akella, 2020). Select the marketing
goals, perform out a marketing audit, gather industry data, and afterwards assess the outcomes.
Additionally, you must choose the targeted demographic, estimate the financial resources,
develop particular marketing plans, and afterwards assess such plans. The marketing mix,
sometimes known as the 4Ps, is a crucial component of any effective marketing strategy. This
covers all, from the service or good to the cost to the location to the advertising. To be more
specific, the marketing mix is a collection of tools or strategies employed to advertise and offer
products and activities. It involves positioning an item and choosing where, when, and for what
price it will be sold. After then, the goods would be marketed in accordance with the marketing
and advertising plan. Product, Price, Place, and Promotion are the 4Ps that make up the
marketing mix (Draelos, 2010). The marketing executives in the corporate industry develop a
marketing approach while considering into account the four Ps. Yet, the marketing mix today
incorporates a number of additional Ps for critical growth. In this report the 4 P's of the
marketing mix are considered for the company that is Ben and Jerry's ice cream. The ice cream
company has so far focused on a specific consumer that are prepared to spend a higher cost for
the item. Yet, the marketing has largely succeeded at this time. All 4 components of a genuinely
effective marketing strategy come altogether to produce the appropriate item at the appropriate
cost, which is also well-communicated and accessible in a location which benefits the client.
Stages included in marketing communication plan
Targeted consumer selection, scenario evaluation, identification of marketing
communications objectives, budgetary calculation, and other stages are among them. This level
covers ideas, tactics, assessment, and monitoring. Since it's crucial to gather information from all
of the firm's divisions, including advertising, management, and sales, marketing is about
communications. The next step is to determine the materials that are needed and what obstacles
must be addressed in an attempt to achieve the goals and thus the firm that is Ben and Jerry's ice
cream also does the same (Gummesson and Grönroos, 2012). Data must be shared in order for
everybody to understand what another individual is doing and to effectively collaborate with one